Wests Tigers NRL side to launch social media app and TV channel

The National Rugby League side will use the app and TV station to broadcast breaking news to fans as well as provide sponsors with additional advertising opportunitiesfrom July 2014

A screenshot showing the XCast app and West Tigers TV portal.
A screenshot showing the XCast app and West Tigers TV portal.

West Tigers fans will be able to see what happens with their favourite National Rugby League (NRL) side in the off-season when its own TV station, and associated smartphone app, begins broadcasting in July.

The XCast app will broadcast West Tigers TV footage 24/7 from the XStudio in Kings Cross, Sydney and has been developed for iOS and Android devices by Moment Media founder, Ron Creevey. A self-confessed West Tigers fanatic and team sponsor, Creevey told CMO fans will get access to breaking news, such as if one of the West Tigers players breaks the NRL salary cap, player interviews, and off-season footage such as the players training for the 2015 season.

The new TV station won’t, however, broadcast matches as the rights to these games are held by Channel 9 and Foxtel.

“For us, it’s not about the 2014 NRL season, it’s a long-term relationship with the West Tigers,” Creevey said. “If there is any breaking news from the West Tigers camp, fans will get to watch it live. The XCast app will store content, similar to YouTube.”

According to Creevey, high-profile sports teams such as the Manchester United soccer team have their own dedicated TV channel.

“The benefit for the West Tigers fans is the [TV] studio to create content. XCast will send a notification to the subscriber or follower that the [West Tigers] live broadcast is streaming. They click on the link and watch that broadcast.”

Creevey added West Tigers TV will give the club’s sponsors new ways to “attract eyeballs” while opening up additional sponsor advertising opportunities such as product placement and branding on West Tigers TV. However, he agreed this needed to be done in a subtle marketing way as “young people don’t want to be told what to buy.”

“Advertorials are not worth it these days. Teenagers don’t read long articles, they like summarised quotes,” commented Creevey.

The link can be shared via Twitter and Facebook and content will be streamed inside those social network sites. “Fans won’t need to leave those networks to watch the live feed,” Creevey said. The XCast app will store historical footage, similar to YouTube, so fans can go back and watch their favourite player interviews. Players will also be able to post their own “G-rated content” to the app that has been signed off by West Tigers CEO, Grant Mayer.

NRL teams have stepped in to moderate their players’ use of social media after former Canberra Raiders fullback, Josh Dugan, posted pictures of himself on Twitter drinking beers the day after the Raiders lost to the Penrith Panthers in April 2013. Dugan also threatened fans with violence on Instagram.

Follow Hamish Barwick on Twitter: @HamishBarwick

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Read More:

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

What happens when the 'market' becomes a 'customer'?

One of the insightful things that has been said to me recently came from an independent consultant working at a major FMCG client. He said: “The problem here is that we have some people who are world-class at marketing to the masses, but they haven’t got a clue about how to speak to a customer.”

3 Metrics to measure B2B content marketing ROI

Content marketing has become a key pillar for marketing departments of all sizes across the world. But how do you measure – and ultimately prove – the effectiveness of the time, money and energy spent on content marketing?

How global brands can connect on a local level

The dot-com boom allowed brands to easily access the global market. Thanks to this increased exposure and worldwide awareness, brands can no longer exist in a local bubble.

Dan Ratner

managing director, Uberbrand

Customer Identity Management is becoming critical for enterprise companies looking to create meaningful interactions with their customers...

Michael Mitrakos

Customer identity management as a revenue driver for CMOs

Read more

Informative comments , I loved the info , Does anyone know if my assistant could get ahold of a blank 2011 IRS 8804 - Schedule A document...


Telstra unveils fresh digital content media services

Read more

So, the one thing I would say is .. the customer already has a voice, whether you wanted them to have one or not .. and they have a platf...

Paul Gilbert

Why digital strategy equals customer experience

Read more

Appliances online are doing a good job online, but they're still not giving customers a truly powerful online experience in my view. Wher...

Graham Howlett

Navigating the future of omni-channel retailing

Read more

For both businesses and marketers alike who want a digital marketing platform that supports data visualization, integrated analytics and ...


Adobe to bolster analytics capabilities of Marketing Cloud with Digital Analytix acquisition

Read more

Latest Podcast

More podcasts

Sign in