In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?
The team at US-based crowd control solutions company, Lavi Industries, has compiled a new infographic looking at the 10 essential elements businesses need to improve customer satisfaction in a queue.
The infographic, a clever and informative content marketing effort from the Lavi marketing department, includes an illustration of a same waiting line with markers for 10 essential markers, starting with basic configuration of the waiting line. Other tips include single-line queuing, signage and in-line merchandising.
“Ultimately, it’s the combination of queuing features that allow a business to develop an enjoyable waiting line experience for its customers,” said Lavi director of marketing and business development, Perry Kuklin.