Webinars

In this panel discussion from CMO and CIO's recent Executive Connections event, How to build the ultimate customer data engine, we talk about how leading Australian brands are working to improve their customer data capability and how the relationship between marketing, technology and data drives success. Featuring Rosemary Martin (flybuys Chief Customer Officer); Chris Stobbs (News Xtend GM Operations and Technology); Kshira Saagar (Group Data Science Director, The Iconic / Global Fashion Group). Executive Connections is a joint event series presented by CMO and CIO magazines and focuses on key strategic opportunities and challenges facing both technology and marketing/customer leaders. The first leg of our reimagined virtual event series, held on 22 July 2020, was sponsored by Salesforce Datorama.

In this keynote presentation from CMO and CIO's recent Executive Connections event, How to build the ultimate customer data engine, we hear from artificial intelligence thought leader and entrepreneur, Dr Catriona Wallace, on trust and ethics in a data-driven, AI-powered world. Executive Connections is a joint event series presented by CMO and CIO magazines and focuses on key strategic opportunities and challenges facing both technology and marketing/customer leaders. The first leg of our reimagined virtual event series, held on 22 July 2020, was sponsored by Salesforce Datorama.

In this presentation from CMO and CIO's recent Executive Connections event, How to build the ultimate customer data engine, Salesforce Datorama director of customer success for Asia-Pacific and China, Brent Banning, presents key findings from the vendor's Marketing Intelligence report on data, growth and the new marketing ecosystem. Executive Connections is a joint event series presented by CMO and CIO magazines and focuses on key strategic opportunities and challenges facing both technology and marketing/customer leaders. The first leg of our reimagined virtual event series, held on 22 July 2020, was sponsored by Salesforce Datorama.

In this customer case study from CMO and CIO's recent Executive Connections event, How to build the ultimate customer data engine, we hear from News Xtend general manager of operations and technology, Christopher Stobbs, about how the media organisation's B2B team is creating a sophisticated marketing data reporting capability that's transforming its relationship with its customers. Executive Connections is a joint event series presented by CMO and CIO magazines and focuses on key strategic opportunities and challenges facing both technology and marketing/customer leaders. The first leg of our reimagined virtual event series, held on 22 July 2020, was sponsored by Salesforce Datorama.

The COVID-19 crisis has completely disrupted the way brands engage with customers and the mechanisms they use to meet experience and service expectations. As organisations strive to adapt, it’s clear they must do so in a sustainable, scalable manner if they’re to succeed in the new normal. Customer service excellence is a key competitive differentiator for many organisations. But at a time when organisations are required to maximise existing resources and be cost efficient, how can you improve your services power quickly and in a scalable, agile way? Thankfully, conversational interfaces can give organisations the ability to provide more intuitive, responsive and self-service experiences now, as well as into the future. In this on-demand event, CMO and our sponsor, Oracle, explore how your organisation can leverage conversational interfaces to improve service levels, agility and scalability. As part of this special presentation, we also hear from Vodafone Fiji on how it’s employing chatbots to improve customer care, as well as their role in the COVID-19 climate.

The rules of customer experience have been transformed by the current collective crisis we are all experiencing. Businesses are operating in new commercial contexts as they work to accommodate changes and restrictions few saw coming. Nowhere is this more apparent than in the way customers are perceiving and interacting with experiences brands deliver during this time. If brands are going to remain relevant, considered and rewarded for their efforts right now, it’s absolutely essential they are able to deliver in the moments and areas that matter. But even as we continue to navigate the unchartered waters of the COVID-19 crisis, brands must also keep a firm eye on how the now feeds into the next if they’re to retain the hearts and minds of customers as the economy and society recovers. Because it’s today’s experiences that will influence how you’re remembered tomorrow. In this CMO webinar, sponsored by Qualtrics and featuring expert industry analyst opinion, real-life customer and subject matter expert insights, we explore why ongoing investment into customer and brand experience is critical in today’s climate and what consumers expect of brands during this time. We also investigate how brand and customer experience operate in tandem, and the role of both as we start to progress into a post-COVID-19 world.

According to fresh research from CX intelligence vendor, InMoment, nearly 70 per cent of consumers feel they’ve participated in a memorable experience with brands in the last year. Yet with more than 50 per cent also reporting at least one negative customer experience over the same time frame, and a growing disconnect around personalisation, emotional engagement and how to bring in the human versus digital element, it’s clear brands – and their brand custodians – need to be doing a whole lot more if they have a hope of keeping up with changing customer expectations. During this webinar as we discuss what it’s like to take responsibility for crafting customer experiences as a marketing leader. We’ll also discuss what the latest research tells us about what matters when building experiences, and chat with industry experts on how your brand can respond successfully and in a way that fosters lasting engagement. This CMO webinar features: - InMoment’s global CMO, Kristi Knight, shares how the rise of CX is evolving the role of the chief marketing officer and her first-hand experiences putting customers first - The latest findings into what matters most in crafting memorable experiences - Accenture's Managing Director, Michael Buckley will share insights into current CX opportunities and pitfalls, from personalisation and emotional engagement to new technologies and getting the basics right

Launched in 2015, the CMO50 is one of the most prestigious lists in the country, showcasing local leaders who not only demonstrate data-driven, innovative thinking and a customer experience-led attitude to marketing strategy, but who are driving business change and commercial success as a result. In this presentation, CMO and our CMO50 sponsor, Adobe, give CMO readers the opportunity to hear from and engage with the most successful marketing leaders in the country on the issues that matter most to the modern CMO. This event features 3 of our top 25 from CMO50 2016: Jane Merrick, GM, Marketing and Experience, IAG (#18) Nick Reynolds, CMO Asia-Pacific, Lenovo (#23) Michael Laxton, CMO, Fairfax (#25) Joined by Adobe Head of Digital Transformation, Scott Rigby