In pictures: Data Strategy Symposium 2014

Nearly 200 marketers, data analysts, agencies and vendors gathered at the Crowne Plaza in the Hunter Valley for the second annual Data Strategy Symposium. Here, we present pictorial highlights from the event.

  • Travis Wright, marketing technology entrepreneur, data and analytics geek, Media Think Labs

  • Robin Goad, head of analytics at Financial Times UK, who said many marketers are using data like a “drunk uses a lamp post - for support”

  • Attendees share a laugh at the Data Strategy Symposium

  • In the marquee at Crowne Placa

  • Rebecca Davis, chief commercial officer, Tipstone

  • Breakout session with Andrew Wong, Reckitt Benckiser, who discussed how the FMCG brand is using data to optimise media spend

  • Kuba Tymula, chief of Data@Ogilvy told attendees: 70% of your tests should fail, otherwise you're not doing enough

  • Christian Bartens, chief at Datalicious

  • Attendees take a tipple to try and guess the wine during afternoon networking events

  • Chocolate making was also on offer as a networking event

  • Alice Donaldson, insights manager at Exponential

  • From left: Bjorn Vodanovich and Utadi Murphy, Adairs; John Hoang, HSBC

  • STW chief operating officer, Chris Savage, shares his 10 top leadership lessons

  • Mia Dand, Lighthouse3, on why all organisations need a social data roadmap

  • Analytics Partners senior VP, Shawna Thayer, shared her advice on foundational analytics to drive data success

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