Proving the link between customer satisfaction and employee engagement has become a reality for Volkswagen thanks to a new insights platform.
Jason Bradshaw was appointed Volkswagen Group Australia’s first director of customer experience 12 months ago, an executive-level role he claims is also a first for Australia’s automotive industry. The remit: Put the customer front and centre across HQ, as well as its dealership network, making customers the first, second and third priority behind every business decision.
Customer experience is about delivering convenience, control and choice in a personalised way, Australia Post’s new chief customer officer claims.
A great Voice of the Customer (VoC) program plays a pivotal role in improving customer experience and creates greater empathy among employees. But what does it take to get it right?