More than 100 marketing and technology leaders joined CMO for its first event in partnership with CIO magazine and ADMA, the Association for data-driven Marketing and Advertising, at Sydney's The Westin Hotel on 22 May. Here are our pictorial highlights from the day.

It might be time to change the adage "the customer is always right" to, "the customer with the most followers is always right."

In our new series of insights into a key topic or issue for marketers, we ask three CMOs: What skill sets does today’s ideal marketing team need to have and why?

Orders taken on iPads in Burberry stores accounted for over a quarter of the high fashion brand's total digital sales this year, showing the gains the company is making in creating a seamless connection between its online and offline presence.

Businesses still struggle to hone in on the most appropriate social metrics. Far too many firms emphasize vanity metrics when there remains little agreement over the true value of a follower, friend, retweet, reblog, pin or like.

Rich Narasaki is global manager, digital marketing in the GE corporate global brand marketing group and, as such, works with and supports the digital strategy efforts of the company's eight primary business divisions. While not a member of the IT team, Narasaki works with IT and marketing constantly, so Network World Editor in Chief John Dix tracked him down to get his perspective on how digital strategy plays out in such a huge operation.

Facebook has announced the global availability of its Premium Video Ads and supporting video metrics for advertisers across the social media site.

Google has overtaken Apple as the world’s most valuable global brand, according to BrandZ’s 2014 Top 100 Most Valuable Global Brand list.

Australians sure do like to ask a lot of questions. Of all the countries where the US online survey tool, SurveyMonkey, is available, it turns out Australia has the highest per capita use.

Digital menu panels designed to capture patron attention are being rolled out by Retail Food Group (RFG) subsidiary Donut King to all of its 315 franchisee-owned stores in Australia.

SAP is scooping up SeeWhy, maker of real-time targeted marketing software, in a bid to flesh out the omni-channel commerce platform it gained through last year's acquisition of Hybris.

Customer relationships are no longer linear engagements but a series of events often outside the brand’s control which they must become involved in proactively, HP’s global customer strategy leader claims.

Online advertising is continuing on its rapid growth trajectory, recording a 17.1 per cent year-on-year expenditure increase in the first quarter of the year, the Interactive Advertising Bureau (IAB) reports.

Nearly half of all Australian marketers plan to spend more on content marketing activities next year, but less than one in five have a dedicated content chief working in their organisation today, a new report reveals.

Facebook is said to be building a video-messaging app to rival the Snapchat messaging service.

Mobile marketing consultancy, Mobile Embrace, and speech recognition software vendor, Nuance Communications, are claiming an Australian media first with a new voice-activated mobile advertising campaign launched for Universal Sony Home Entertainment.

While traditional retailers are often derided for their standards of customer service, they have held one advantage over their ecommerce competitors – their ability to put a live person in front of a sales prospect.

A mysterious, massive Amazon locker in San Francisco is not filled with drones, but is part of a marketing campaign with Nissan.

Equipment manufacturer, Springfree Trampoline, is investing in a new cloud-based omni-channel commerce platform in a bid to unify customer retail experiences globally.

Foursquare has made good on its plans to spin off location-based check-ins to a separate app, called Swarm.