Facebook rolls out Premium Video Ads and Metrics globally

Social media giant will work with a limited number of advertisers on the 15-second video advertisements

Facebook has announced the global availability of its Premium Video Ads and supporting video metrics for advertisers across the social media site.

The Premium Video Ads offering was first trialled in the US in March and is now being launched with a limited group of advertisers in several countries including Australia.

The 15-second video ads will start playing without sound as they appear on the screen and stop if people scroll past. If users tap on the videos, the clips will expand into a full-screen view with sound.

Facebook said the ads can be bought and measured in a similar way to how advertisers already buy and measure ads on TV. The company said it is rolling out the ads slowly to gauge how consumers interact with them over coming months.

Facebook has also rolled out Video Metrics in its Page Insights and Ads Reporting services for all videos uploaded to the site, providing advertisers with a range of measurements including video views (of three seconds or longer), unique video views, average duration of the video view and audience retention. The metrics will be available on all paid and organic videos uploaded directly to Facebook pages.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

brunson5862@mail.ru

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in