Broadcast video on-demand services have proven the exceptional performer in the TV category during what was a volatile year for the television ecosystem, ThinkTV’s latest figures show.
Digital Marketing
The global marketing industry grew despite almost a year of decline during the pandemic, according to the WARC Global Marketing Index 2020 review.
Digital Marketing
The Australian retail sector has now overtaken banking in overall brand value, accounting for 25 per cent of total brand value in the Brand Finance Australia 100 2021 ranking, according to the latest Brand Finance report. Among Australian brands,
Digital Marketing
Adobe Stock’s visual and creative forecast for 2021 predicts several trends around the theme of resilience rising.
Digital Marketing
Ecommerce has gone from strength to strength across Australia off the back of the COVID-19 global pandemic and rapidly accelerated digitisation in 2020, several new reports highlight.
Social Media
Australians have been spending more time in online communities during the COVID-19 pandemic, seeking virtual support and social connection due to lockdowns, according to the Australian Community Managers (ACM) annual industry survey.
Social Media
2020 has challenged – and changed - how brands and marketers use social media. Some have scrambled to make a rapid move to the digital environment, while others have followed users as they’ve embraced and altered the ways they use social media.
Digital Marketing
The sharp declines seen across global advertising spend thanks to the COVID-19 pandemic are less significant than first thought, two fresh reports claim.
Digital Marketing
The world of 2021 marketing and commercial growth will be driven by human connection and the overarching need for organisations to not only be trusted but also embraced by the customers they’re striving to engage with. That was the overarching takeaway of Deloitte’s recent 2021 Global Marketing Trends report, which was explored practically this week through the experiences of trio of leading Australian chief marketing officers from Coles, ANZ and Telstra.
Digital Marketing
Customer migration driven by the COVID-19 crisis might be here to stay for many businesses across Australia and New Zealand, according to the latest Salesforce State of the Connected Customer report.
Strategy
Three in four Australian consumers believe brands are lying in their marketing communications and more than half are not convinced they’re being rewarded for their loyalty, a new survey has found.
Digital Marketing
The latest IAB digital advertising figures show ad spending is rebounding, with an 11.3 per cent increase between Q2 and Q3, 2020.
Digital Marketing
Australians have boosted their spending on TV and music streaming, esports and podcasts this year to see them through the COVID-19 experience, according to the PwC Australian Entertainment & Media Outlook 2020-2024.
Digital Marketing
Consumer shopping habits formed in lockdown are here to stay, according to Opinium Research, which was commissioned by payments platform Adyen. While COVID-19 has been a huge catalyst for change, it’s also solidified our preference for certain activities, including shopping in-store.
Social Media
Just under nine out of 10 Australian adults are checking the news they read comes from trustworthy news sources and the majority of us think we’re good at spotting fake news, a new survey has found.
Digital Marketing
This festive season is set to be a Covid Christmas, marked by less spending, less socialising and less traveling internationally, although there’ll be an increased focus on exploring local attractions, according to new Pureprofile research.
Measurement & Analytics
Australian marketers have almost universally shifted their priorities to focus on marketing-led growth, marketing efficiency and improving ROI, according to a new report.
Strategy
Contactless payments, 2D and 3D visualisations allowing consumers to better experience products they want to order, B2B consumerisation and live and experience-led commerce are here to stay post-COVID crisis, a new report claims.
Digital Marketing
Australia’s advertising spending continues to rebound, with August figures showing total spend to be just 17.2 per cent short of pre-COVID figures.
Leadership
Flexible work arrangements are here to stay, engagement and adaptability remain key priorities and nearly half of CEOs retain a more negative business outlook now than they did as the COVID-19 crisis hit, a fresh survey reports.
Digital Marketing
The latest Gartner Adtech Magic Quadrant has been released and shows Google, Adobe, The Trade Desk, Amobee, MediaMath and Adform leading the way.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
