Less than half the Australian population are familiar with the metaverse and only 36 per cent express positive feelings about engaging with extended reality in daily life, putting the country well behind globally on interest.

Seven in 10 CMOs are reporting increased budgets compared to last year, according to the latest Gartner 2022 CMO Spend and Strategy Survey.

Reviews and photography from peers, along with an ability to view other consumer insights and purchase via social channels are rising up the ranks when it comes to how Australian shoppers convert, a new report claims.

Australian media agencies figures are showing the advertising industry to be enjoying its 14th consecutive month of growth, with the March quarter again showing record levels of spend.

Three quarters of senior marketers don’t feel they have the technical ability to realise their digital ambitions and half feel overwhelmed by the amount of martech at their disposal.

Three out of four Australians can’t name a brand they believe is helping improve social or environmental issues and 86 per cent are sceptical about claims businesses are making on either front, a new report has found.

American Express has topped the latest list of Australia's most premium brands for the first time as well as led the financial services category for the third year running.

ThinkPremiumDigital’s general manager is hoping new research showing advertisers would need five hours of video time on social media to get the same amount of attention with premium video placements in 12 minutes can kickstart a new conversation around the digital planning process.

The latest IAB Australia and SMI advertising reports paint a stellar picture of Australia’s advertising spend and appetite during 2021 and into the New Year despite the ongoing pandemic conditions and social setbacks of December and January’s influx of cases.

Three in four businesses that improved data quality in 2021 were able to exceed business objectives, a new survey has found.

Streaming digital audio as well as podcast advertising are both playing increasing roles in brand building, yet under half of advertisers are consistency using an identifiable sonic logo or audio asset in their creative mix.

Backed by industry and government leaders, an Australian first initiative to champion equality in advertising has launched. ShEqual aims to positively transform Australia’s advertising landscape and is an initiative of Women’s Health Victoria, a state-wide not-for-profit, women’s health promotion, advocacy and support service.

A year after Australia reported record levels of trust, the latest Edelman Trust Barometer has painted a much more dire picture of the situation in 2022, driven by growing scepticism across all forms of institutions.

Four in five employees are using Google search to find company brand assets because almost half don’t know where to find their company approved content, images and logos. And half also believe their companies have put off rebrands due to content asset management, a new survey reports.

Only one in five Australian consumers believe social media is beneficial for society and four in 10 are concerned about the way companies are using their personal data online.

​More than six in 10 brands with customer loyalty programs claim these offerings have kept customers engaged during Covid-19, with higher tier members recording 30 per cent higher purchase frequency.

Australia’s growing advertising trajectory yet again continued in November with bookings reaching a record $852 million, higher than any other month.

Australia’s advertising spend growth is set to continue into 2022, albeit at moderate rates of between 4 to 5 per cent, against a globally recharged media market.

Four in 10 top 200 companies globally do not list their corporate values anywhere on their website, 94 per cent don’t use personalisation online and fewer than 15 per cent have accessible digital offerings.

A new research paper by Forethought advisory is encouraging marketers to leave environmental, social and governance messaging and stories to the corporate affairs or PR teams and focus instead on attributes truly driving consumer brand choice.

Seven in 10 Australian consumers are likely to buy through social media channels, with livestreams and conversation commerce proving strong prompters for purchase, a new report indicates.