Strategy
There’s no doubt Australians have been increasingly buying online during the pandemic. But new research from Monash University suggests it’s the traditional physical retailer that gained the biggest benefits.
Digital Marketing
The latest SMI advertising figures for September are in and show the prolonged Covid-19 lockdowns across Sydney and Melbourne taking their toll on outdoor spend even as TV bucked up.
Digital Marketing
Contrary to popular belief, nine in 10 Australians under 40 are reading news on a monthly basis, with nearly three in five tapping a combination of online and offline as sources, a new ThinkNewsBrands survey shows.
Organisations using reward-based promotions get 8.6 per cent better return on marketing investment (ROMI) compared with firms using discount promotions, according to new international research by Aberdeen Research.
Digital Marketing
Australia’s ecommerce market is expected to grow by 13.4 per cent this year off the back of hefty gains in 2020 and is on track to break the US$70 billion barrier by 2025. Yet with such growth comes a record spike in scams targeting Australian consumers.
Digital Marketing
Sound and ethical corporate values, transparency and giving control back are all key to building consumer confidence around the way their personal data is used in digitally, a new report has highlighted.
Leadership
CMOs and chief technology officers must focus on hybrid customer experiences - physical and digital – to deliver growth, according to the latest report from Forrester Research. And the way to achieve this is to align their teams and collaborate on a united marketing and tech strategy.
Social Media
The time for sentimentalism has passed and Australian consumers are gaining a new sense of momentum and positivity as they look to forge forward rather than go back, according to a new report.
Social Media
Anti-racist social movements have influenced Australian marketers since Covid arrived in early 2020, according to a report on diversity from Shutterstock.
Digital Marketing
Less than one in two marketers globally surveyed in a new Capgemini report say their teams are using data to decide a go-to-market strategy for a new product or services.
Social Media
Bunnings and JB Hi-Fi have come out trumps for being dependable, inspirational and aspirational in a new survey aimed at finding the most loved retail brands locally and globally.
Australia has had its fourth consecutive month of +40 per cent advertising growth across July and sales excluding digital are already up 15 per cent for the month of August.
Strategy
Ever-increasing competition in products and services means brands must appeal to customers on every level to maintain their loyalty.
Many brands set store by levels of customers’ trust but cracks are appearing in the value of measuring it. That's the view of Fifth Dimension CEO, Lyndall Spooner, whose research consultancy is trying to dissuade clients from using trust scores.
Strategy
Responsiveness, frictionless experiences and transparency around consumer data use are hefty customer experience considerations for Australian consumers. Yet most organisations they’re dealing with aren’t living up to expectations, a new report has found.
Digital Marketing
More than three-quarters of digital marketers are finding customer expectations harder to meet than a year ago, according to the latest State of Marketing Report from customer relationship management (CRM) platform, Salesforce.
Digital Marketing
Advertisers are increasingly looking to take direct control of their media spend and they’re looking for more ways to harness first-party data to improve these advertising efforts, a new report finds.
Digital Marketing
Australia’s advertising spend is expected to grow by 9.1 per cent in 2021 as the sector makes a quicker and stronger recovery than expected but will still trail 2019 investment levels as some channels take longer to bounce back from the global pandemic.
Digital Marketing
Filmed entertainment and out-of-home were the worst hit sectors during the height of Australia’s Covid-19 pandemic in 2020, while the winners were Internet advertising, streaming and broadcast video on-demand and esports, the latest PwC Entertainment and Media Outlook report finds.
Digital Marketing
Media channels vary greatly in their ability to generate sales growth over the short to long term, with the rate of diminishing returns, scale and risk key elements in achieving the optimal media mix for your brand.
Australia’s supermarkets and major retailers have topped the table when it comes to winning consumer trust during the pandemic year, according to a new report.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
