The legal dispute between ad retargeting vendors, Criteo and SteelHouse, has gone up yet another notch after Criteo filed papers that feature several SteelHouse customers claiming to have been deceived by its rival.
The online financial services sector is increasingly competitive, putting pressure on providers to boost efficiency and streamline processes in order to drive customer acquisition.
All the latest martech and adtech news from Zeta Interactive, Engagio, MediaMath, Tableau, Local Measure, IntegraPay, Interactions, Hootsuite and Madison Logic.
All the latest marketing and ad technology news this week from Sizmek, Salesforce, Evergage, MaritzCX, Magento, Adgorithms, Teads, LookBookHQ, CommerceWeb and more.
Sizmek is the latest ad tech vendor to be picked up by a private equity firm after Vector Capital made a deal to acquire the company for US$122 million.
Our weekly round-up of the latest martech and ad tech news, featuring, Google, Sprinklr, Criteo, SteelHead, Verizon, Yahoo!, Olapic, Taboola, Fiksu, Genesys, Zoho and Smaato.
All the latest martech and ad tech news from Teradata, Nuix, Zenreach, Datorama, Adstream, Hootsuite, Performance Horizons, Kiip, ClickDealer, Syntonic and more
Google has acquired Anvato, the developer of a video software platform, to shore up its cloud offering in the area of video delivery.
All the latest martech and adtech news from Google, Microsoft, Experian, Neustar, Hypetap, Freshdesk, Digital Associates, AdMaxim, Blirt and Advia.
All the latest martech and adtech news from Samsung, Neustar, SugarCRM, Blis, Twitter, Emarsys, SDL, AppNexus, Influitive and glispa.
All the latest martech and adtech news from Microsoft, Criteo, Impact Radius, Confirmit, Media iQ, Service Objects, Pinterest, Sprinklr, Emarsys and IOT Group.
All the latest martech and adtech news from Signal, Flamingo, Quantium, Pronto, Salesmanago, Bluecore, Salesforce, Qlik, Mautic and Smaato.
All the latest martech and ad tech news from IBM, SAP, Adobe, Criteo, Radius, Blis Media, AppNexus, SpearMaven and OtherLevels.
All the latest marketing and ad technology news from Marketo, Salesforce, SugarCRM, Leadspace, Radius, Outbrain, Infer, Wayin, xAd, Act-On Software and Memeni.
This week's top martech and ad tech news stories from Oracle, Touchpoint Group, Act-On software, Open Text, Mobify, Plattar, MediaMath, Eyeota, Grapeshot, Lotame and Segmint.
All the latest martech and adtech news this week from Salesforce, Rocket Fuel, Eyeota, Sprinklr, Sizmek, Telerik, Mintigo, Persado, Facebook and IBM.
Google and YouTube’s “walled garden” approach to digital advertising is more about gaining marketshare and power than helping brand marketers reach consumers in the most relevant, effective way, according to the chief of TubeMogul.
For online foreign exchange and CFD broker, Pepperstone, a foray into online retargeting with specialist provider, AdRoll, has since expanded to a broader lookalike targeting that has boosted clickthroughs and overall conversion.
Programmatic, split-funnel attribution and retargeting are no longer martech buzzwords, they’re viable solutions for marketers wanting a more solid return on their investment, according to Quantcast’s CEO and co-founder, Konrad Feldman.
The latest top marketing technology and ad tech news from CabinetM, Salesforce, TubeMogul, Emarsys, Mariana, GumGum, Rakuten, Crimson Hexagon, SalesPredict and Microsoft.
All the latest marketing technology and ad technology news this week from Adobe, BrandMaker, Clicktail, Sprout, Vision Critical, AppNexus, Google, Contently, and SugarCRM.