Digital Marketing
Fairfax Media has launched its new premium programmatic trading offering, allowing advertisers to tap into targeted audience data segments in a private marketplace exchange.
Digital Marketing
All the latest marketing technology and ad tech news from Marketo, Sysomos, Criteo, Livefyre, Pegasystems, BPM'Online, Taboola, Curalate, Krux and AppNexus.
Digital Marketing
Though most advertising and marketing pros won't admit it, a cloud of confusion surrounds the terms 'ad tech' and 'marketing tech.' In search of clarity, we queried a number of experts for their insights on the conundrum.
Digital Marketing
We round-up the latest marketing and ad tech news from Unruly, Microsoft, Lithium, Zoho, MapAnything, WPP, Benchmark Intelligence, Rubicon Project and Authenticated Digital
Digital Marketing
Marketing and ad technology news from SDL, Impact Radius, eBay, VE Interactive, Marketshare, Tableau, Leadspace, Kentico, Qlik, Netsertive, AppNexus and Boomtrain.
Digital Marketing
The latest marketing and ad technology news from Unruly, SendGrid, Bluecore, Performance Horizon, OpenText, OtherLevels, Navilytics, Forrester, Chime Insight, Zoomph, Microsoft and Autodesk.
Digital Marketing
The technology industry is now awash with so-called ‘unicorns’ – privately-held companies with a market valuation of US$1bn or more based on their fundraising activities. We look at 5 adtech companies who’ve made it to this prestigious tech club, and what they’re doing to achieve such lofty heights.
Digital Marketing
Telstra-owned Ooyala has made its second acquisition in nine months, picking up cloud-based media logistics and workflow software vendor, Nativ, for an undisclosed sum.
Leadership
Advertising tech and big data company Blismedia announced the appointment of its new CMO, mobile ad-tech heavyweight Ben Tatton-Brown.
Digital Marketing
Foxtel’s Multi Channel Network (MCN) and AOL Platforms have joined forces to launch programmatic television inventory buying in Australia through their own private exchange.
Digital Marketing
Havas Media’s Australian CEO says its launch of a data-driven ‘quality barometer’ for campaign measurement and compliance globally will bring much-needed transparency into the brand-agency-media owner relationship.
Digital Marketing
Programmatic ad tech vendor, AppNexus, is looking to up the ante around targeting buyers with digital advertising by allowing marketers to bring their own data insights into its real-time bidding platform.
Digital Marketing
Ad tech vendor, TubeMogul, has partnered with comScore vCE in Australia and New Zealand to deliver brand advertisers with what it claims is an independent DSP-integrated audience verification solution.
Digital Marketing
The Outdoor Media Association (OMA) is looking to build an automated transaction platform in a bid to create a one-stop hub for buying and selling out-of-home advertising in Australia across all formats.
Social Media
US-based social media management player, Sprinklr, has made its seventh acquisition in 18 months, purchasing text analytics vendor, NewBrand, to up the ante on social and customer engagement data insights across its platform.
Digital Marketing
The Interactive Advertising Bureau (IAB) Australia has revealed the members of its new Ad Tech Advisory Council, aimed at helping members identify and address critical issues in advertising technology innovation.
Digital Marketing
Ad technology platform provider, Marin Software, has acquired social advertising player, SocialMoov, for US$18.75 million. The deal, one of the first in the ad tech space in 2015, comes off the back of a huge year for mergers and acquisitions across the industry, according to a new report.
Digital Marketing
Location intelligence and programmatics vendor, AdNear, has secured US$19 million from Telstra and Global Brain to expand its presence across Asia-Pacific.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
