NAB launches MLC virtual assistant to help consumers with super

Financial giant's latest voice-based assistant follows launch of Amazon Alexa skill in February

NAB has expanded its investment into voice-based interaction with customers with the launch of a new MLC superannuation virtual assistant for Google Home devices.

The financial services giant said the aim of the new virtual assistant is to better engage Australians with their superannuation. The assistant has been programmed to answer the 15 most common questions people ask MLC, such as how to open an account, change investment options and find lost super.

MLC customer experience specialist, Peter Forster, said it was clear customers wanted more information, education and transparency around their finances, and said he believed virtual assistants will play a major role in delivering this.

“Speaking to your super fund means getting to know and grow your super more easily, quickly and conveniently, and that has the potential to help millions of Aussies,” he said.

“In the near future, we’ll be able to help people with personalised tips to boost their super, give projections of where their super will be at retirement, and speak to them about how investing their money in super instead of spending it, could add up.”

MLC said it expected millennials as well as older Australians to be among the first users of ‘Talk to MLC’. The company also plans to launch the technology via mobile phones. The technology took about six weeks to develop and deploy.

NAB claimed to be the first Australian bank to launch a Google Assistant app when it launched last October, and since then, debuted localised skills for the rival Amazon Alexa device upon its launch in Australian in February.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in