Participate in our insights survey and you could win yourself a trip for 2 to a luxurious Australian winery
CMO has kicked off our State of the CMO insights report, our new annual research program aimed at understanding how the role and responsibility of the marketing leader continues to evolve in Australia. And we're asking you for your thoughts.
As the dedicated Australian publication for modern marketing leaders, our focus at CMO is to provide readers with relevant, fresh and unique insight into the changing nature of marketing as a function, and the increasingly important role CMOs are playing both as business executives as well as customer custodians.
The State of the CMO is designed to provide a benchmark in terms of the CMO position and marketing function, and shines a light on where marketing leaders are focusing their efforts and experiencing challenges. The questions in this survey relate to leadership responsibility, salary, tenure, technology, business and strategic priorities and will provide unique insight into the state of Australian marketing leadership.
But we can’t do this without your help.
Please help us in gauging the true state of affairs by spending 10 minutes completing in this survey, and you’ll have the opportunity to secure a luxury overnight stay for 2 at an Australian winery. You’ll also get yourself a complimentary copy of the full report.
We’ll be keeping all individual responses strictly confidential, so please share your thoughts with us today and help us to bring you even more insight into the CMO role in Australia.
Click here to participate in the State of the CMO research.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
