Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.
PricewaterhouseCoopers Australia has created an advisory board to 'turbocharge' its CMO advisory practice.
The two external appointees to the board, AANA's CEO Sunita Gloster and Foxtel's MD of customer and retail, Mark Buckman were made as part of a plan to provide guidance and to add further strength to PwC's CMO advisory.
PwC's chief creative officer, Russel Howcroft said Sunita’s and Mark’s appointment would “turbocharge” the CMO advisory offering at a time when the business was at a critical growth phase.
“Since announcing our plans in December, we have been overwhelmed by the response from organisations who are looking for trusted, transparent and independent advice across a range of marketing and brand activities," he said. "When combined with our own internal experts, we are confident that the service we are offering is not only highly relevant, but also represents the very best thinking in the brand and marketing space.”
PwC’s CMO Advisory Board currently has six key areas of expertise including brand strategy, marketing strategy, market insights, marketing performance and analytics, marketing structure and operations and creative solutions.
The full Advisory Board to PwC’s CMO Advisory practice is:
- Sunita Gloster, CEO AANA
- Mark Buckman, MD of customer and retail, Foxtel
- Mike McGrath, PwC partner, CMO
- Megan Brownlow, PwC partner, editor of PwC Australia’s Entertainment & Media Outlook
- Russel Howcroft, PwC partner, chief creative officer
- Lawrence Goldstone, PwC partner, The Difference
“I’m excited to be joining PwC’s CMO Advisory Board at a time when there is significant change and opportunity across the marketer’s agenda," Gloster said. "The move by consultancy firms into the marketing practice reflects the growing awareness of the critical importance of the marketing function to generating sustainable profits.”
Buckman and Gloster will continue their existing executive roles with Foxtel and the AANA respectively whilst they serve on the advisory board of PwC’s CMO advisory practice.