Nine partners with AppNexus to boost Mi9's ad network

The agreement will see mobile and desktop digital display inventory optimised across Nine's digital division

AppNexus' CEO, Brian O’Kelley with Nine’s chief digital and marketing officer, Alex Parsons
AppNexus' CEO, Brian O’Kelley with Nine’s chief digital and marketing officer, Alex Parsons

Nine’s digital division, Mi9, and independent advertising technology company AppNexus partnered to enable AppNexus Publisher Suite to power the future of Mi9’s advertising network.

The agreement will see mobile and desktop digital display inventory from across the Mi9 network forecast, optimised and delivered by the AppNexus Ad Server.

This includes flagship brands ninemsn, 9Now, 9News, Wide World of Sports, ninemsn Honey, ninemsn Coach, ninemsn Pickle and the recently launched travel site ninemsn Elsewhere, plus the Microsoft products MSN, Skype and Outlook. The new platform includes sponsorships, guaranteed delivery, private marketplace and real-time bidding inventory.

“This is an important step in the evolution of Nine Entertainment Co.’s digital portfolio, enabling us to trade with our clients in a more efficient and intelligent way,” Nine’s chief digital and marketing officer, Alex Parsons, said. “Our partnership with AppNexus provides us with the most sophisticated digital advertising platforms in Australia/New Zealand and lays the foundations for a range of new products and innovations that we will bring to market in the back half of 2016 and beyond."

The new partnership will enable agency buyers to be able to buy Mi9 and Microsoft inventory in an automated fashion. On top of this, all clients will have access to accurate forecasting and stable delivery against all campaign objectives.

“With an audience of 15 million* Australians every month, Mi9 offers extensive and valuable audience opportunities, and utilising our Publisher Suite will enable Mi9 to drive even more successful client outcomes,” AppNexus' CEO, Brian O’Kelley, said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Great read, thanks for posting. MR should be seen as the holy grail for marketers and brands, as it offers an unprecedented capability to...

Barney

Interview: The business case for mixed reality in marketing

Read more

what a load of shit, and what a major stuff up... the new brand device is sterile, boring and just plain bad. Would be better suited to a...

James Yoi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Cool stuff. https://blogs.adobe.com/digita...

Mary

Design thinking: Leading with experience

Read more

Conversation commerce is a double edged sword. Do it right and it can create customer delight. Do it wrong and it can lose customers.

Jinal Shah

Why conversational commerce is going to reshape customer engagement

Read more

I liked how Kmart decided on what to source- by placing a notional or real camera in the place of use, seeing what is touched the most in...

Jinal Shah

Kmart CEO details priorities to turn Target around

Read more

Latest Podcast

More podcasts

Sign in