Google A/NZ boss takes up digital chief post at ANZ

Maile Carnegie becomes the bank's first group executive of digital banking with a remit that extends across marketing and innovation

Maile Carnegie
Maile Carnegie

ANZ has snatched Google A/NZ boss, Maile Carnegie, as its new group executive of digital banking, uniting its digital and innovation strategy and remit under one leadership post.

The new role sees Carnegie reporting directly to the banking group’s CEO, Shayne Elliott, as well as becoming a member of the group executive committee with responsibility for marketing including ANZ’s brand, advertising and sponsorship.

She is tasked with the strategic development and delivery of digital experiences for the bank’s 8 million retail, commercial and institutional customers, as well as staff. This encompasses digital projects, innovation and strategic relationships across the fintech space. ANZ said Carnegie will also have shared responsibility for the financial results of the bank’s Australia and New Zealand divisions.

“Digital banking is at the heart of our strategy to create a superior experience for our customers and our people,” Elliott said in a statement.

“We have a great digital foundation with applications such as GoMoney and FastPay and the recent redevelopment of anz.com. Maile’s appointment recognises that digital is central to driving revenue growth and to successfully competing in a changing and disrupted environment where technology and brand are key sources of differentiation.”

Elliott also expected Carnegie’s appointment would help foster a group-wide innovation culture at ANZ. She takes up the new post in July.

ANZ announced a restructure of its operations in January, flagging its decision to also bring on a dedicated group executive responsible for digital transformation. Overall, ANZ’s management reshuffle was aimed at improving its focus on retail, commercial and institution customers and business as a regional and global play.

A spokesperson confirmed marketing functions, which previously reported to group executive of ANZ’s wealth division, Joyce Phillips, will now report into Carnegie directly.

In an interview with ANZ’s custom publication, BlueNotes, Carnegie said banks need to look to solutions from the tech sector to succeed in an increasingly digital market, even as she noted banks have always been in the tech game.

“I think if you aren’t a tech company or you’re not on the way to becoming one, you’re in big trouble,” she was quoted as saying. “While [digital] strategies can’t be shoehorned in [to a bank], you can absolutely look at the principles of how you create an innovation engine, one that’s going to run hard enough and fast enough to win in the 21st century.”

Google is now looking at both internal and external replacements for its top local post. CMO understands Carnegie finishes at the search engine giant at the end of March.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in