Google A/NZ boss takes up digital chief post at ANZ

Maile Carnegie becomes the bank's first group executive of digital banking with a remit that extends across marketing and innovation

Maile Carnegie
Maile Carnegie

ANZ has snatched Google A/NZ boss, Maile Carnegie, as its new group executive of digital banking, uniting its digital and innovation strategy and remit under one leadership post.

The new role sees Carnegie reporting directly to the banking group’s CEO, Shayne Elliott, as well as becoming a member of the group executive committee with responsibility for marketing including ANZ’s brand, advertising and sponsorship.

She is tasked with the strategic development and delivery of digital experiences for the bank’s 8 million retail, commercial and institutional customers, as well as staff. This encompasses digital projects, innovation and strategic relationships across the fintech space. ANZ said Carnegie will also have shared responsibility for the financial results of the bank’s Australia and New Zealand divisions.

“Digital banking is at the heart of our strategy to create a superior experience for our customers and our people,” Elliott said in a statement.

“We have a great digital foundation with applications such as GoMoney and FastPay and the recent redevelopment of anz.com. Maile’s appointment recognises that digital is central to driving revenue growth and to successfully competing in a changing and disrupted environment where technology and brand are key sources of differentiation.”

Elliott also expected Carnegie’s appointment would help foster a group-wide innovation culture at ANZ. She takes up the new post in July.

ANZ announced a restructure of its operations in January, flagging its decision to also bring on a dedicated group executive responsible for digital transformation. Overall, ANZ’s management reshuffle was aimed at improving its focus on retail, commercial and institution customers and business as a regional and global play.

A spokesperson confirmed marketing functions, which previously reported to group executive of ANZ’s wealth division, Joyce Phillips, will now report into Carnegie directly.

In an interview with ANZ’s custom publication, BlueNotes, Carnegie said banks need to look to solutions from the tech sector to succeed in an increasingly digital market, even as she noted banks have always been in the tech game.

“I think if you aren’t a tech company or you’re not on the way to becoming one, you’re in big trouble,” she was quoted as saying. “While [digital] strategies can’t be shoehorned in [to a bank], you can absolutely look at the principles of how you create an innovation engine, one that’s going to run hard enough and fast enough to win in the 21st century.”

Google is now looking at both internal and external replacements for its top local post. CMO understands Carnegie finishes at the search engine giant at the end of March.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

rush essay reviews

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in