ATO deploys voice biometrics to enhance customer experience

The Australian Taxation Office becomes the first organisation in Australia to deploy Nuance’s voice biometrics systems to build stronger customer relationships and enhance authentication.

The Australian Taxation Office is set to deploy Nuance’s voice biometrics solutions across its call centre, in order to build stronger customer relationships with taxpayers while enhancing authentication.

With the introduction of its voice biometrics systems, ATO becomes the first organisation in Australia to deploy voice biometrics in this manner.

The ATO receives approximately nine million calls per year from the community, with about 75 per cent requiring an ATO agent to verify the caller’s identity. In addition, the ATO expects to receive more than half (4.3 million) of these calls within its four-month peak tax period between July – October 2015.

Prior to bringing on voice biometrics, customer calling to conduct a transaction with the ATO would be asked to go through an authentication process involving several steps. This put pressure not only on customers to provide personal details or have the correct documentation in front of them, but also on the ATO’s call centre agents, who collectively spent approximately 75,000 hours each year just trying to verify customers over the phone.

To solve this, the ATO chose to deploy Nuance’s voice biometrics solutions, in partnership with Optus, an existing managed network services provider.

The first installation of Nuance’s VocalPassword solution was completed in September 2014 and allows customers to speak a simple passphrase to verify their account. In April 2015, the ATO completed its second phase of deployment and implemented Nuance’s FreeSpeech solution. This was a first of its kind deployed in Australia that verifies customers during inbound and outbound calls, without intrusive questioning and therefore providing a seamless experience for customers.

Combined, the new VocalPassword and FreeSpeech voice biometrics solutions aim to provide an added layer of security for ATO customers, helping to prevent and detect identity theft. This streamlined approach has allowed the ATO quickly boost call completion rates, while improving security for customers using the contact centre.

Since September 2014, more than 760,000 Australians have already enrolled for the voice biometrics solution. Early customer feedback also indicates that the contact centre experience has improved, with repeat callers experiencing a 40-45 second reduction in the average time that they are on the phone with an agent.

Already, there have been more than 480,000 successful VocalPassword verifications and over 104,000 successful FreeSpeech verifications upon the Australian public’s use of the system. On top of this, within the first 12 days of the FreeSpeech release, total FreeSpeech enrolments were 25 per cent of the volume of VocalPassword enrolments for the previous eight months, highlighting the simplicity and seamless nature of the system.

“With Nuance’s voice biometrics solutions, we have introduced a secure, fast and easy way to verify a customer’s identity, providing a greatly improved experience for our customers and for our staff,” said ATO acting deputy commissioner, John Dardo. “The streamlined authentication has allowed the ATO to quickly boost call completion rates, while also improving customer security. Customer and staff feedback has been very positive and they see this as another example of us delivering contemporary client experiences.”

Executive vice-president and general manager for the enterprise division of Nuance, Robert Weideman said the customer experience is at the core of Nuance’s voice biometrics technology, a premise which aligns perfectly with the ATO’s organisational goals.

“Using Nuance’s voice biometrics solutions, the ATO has been able to greatly improve its customer service experience, while reducing costs and delivering an authentication process that eases the burden on both customers and service agents,” he said.

Recent data from Opus Research shows the voice biometrics authentication market is poised to grow from $200m (2013) to $750m globally in 2017.

To date, Nuance’s voice biometrics solutions have been adopted by other large organisations such as ING Netherlands, Santander Mexico, SK Telecom,Tangerine Bank, Tatra Banka, Turkcell and Vodacom South Africa.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in