Microsoft said to be considering a bid for Salesforce

Microsoft decided to evaluate an offer for Salesforce after a potential buyer approached the CRM vendor

Less than a week after rumors surfaced that Salesforce.com is fielding buyout offers, Microsoft is reportedly considering throwing its hat in the ring.

Although Microsoft isn't in talks with Salesforce and a deal isn't imminent, Microsoft is evaluating making a bid for the cloud CRM provider after it was approached by another potential buyer, Bloomberg reported Tuesday afternoon.

Salesforce is working with two investment banks to decide how to respond to acquisition offers, and its options range from rejecting all bids to working out a deal, according to Bloomberg, whose information comes from anonymous sources.

Bloomberg first reported last week that Salesforce was working with financial advisors to field bids after it was approached by a potential buyer.

Salesforce has a market capitalization of almost $50 billion, so it could be the target of the largest software acquisition ever.

Microsoft's Dynamics CRM software competes with Salesforce's, although the companies struck a deal a year ago to tightly integrate Salesforce's cloud software with Microsoft's Windows OS and Office 365 cloud email and productivity suite.

Industry observers have speculated other companies that might be interested in acquiring Salesforce include Oracle, IBM and HP.

Neither Salesforce nor Microsoft immediately responded to requests for comment on the Bloomberg report.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

rush essay reviews

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in