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Digital Marketing

CMO's top 10 martech stories for the week - 10 March

All the latest marketing and ad technology for the week from SugarCRM, dotmailer, DotCMS, NetEngine, Pinterest, iTalent and Oracle Eloqua, Blab, Blismedia, Qualtrics and Interactive Intelligence.

Digital Marketing

2015 State of Marketing: Marketers ramp up mobile, social spend

Marketers are ramping up spending on social and mobile activities and capabilities, and see CRM, mobile apps and marketing analytics as core technologies for building customer engagement, according to the 2015 State of Marketing Report from Salesforce.

Digital Marketing

Getting digital strategy right at Village Roadshow

As anyone who has renovated a house may attest, no matter how good the starting point is, it takes more than a new coat of paint to get results. For Jon Satterley, the task of digitally renovating multi-faceted Australian entertainment company, Village Roadshow, started by pouring new foundations.

Big Data digest: Rise of the think-bots

It turns out that a vital missing ingredient in the long-sought after goal of getting machines to think like humans -- artificial intelligence -- has been lots and lots of data.

Digital Marketing

Salesforce unveils Wave, its play in Cloud analytics

The knock against Salesforce.com has long been for its lack of robust analytics, but the company is hoping to change that perception and challenge the competition with Wave, its sixth discrete Cloud service.

Digital Marketing

Oracle, Salesforce.com trade moves in marketing software battle

It seems that a week doesn't go by these days without major software vendors announcing updates to their marketing software portfolios, and the past few days were no exception as rivals Oracle and Salesforce.com both made some news.

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Blog Posts

What does the CMO of 2017 look like?

The marketing landscape continues to evolve, and leading marketers are working hard to ride the wave. So what does it take to stand out from the pack?

Andrew Haussegger

Co-founder and CEO, Green Hat

The real asset of small data – getting granular unearths opportunities

When most marketers use the word ‘data’, what springs to mind are large sets of numbers, Excel spreadsheets, cloud-based IT systems and complicated algorithms. Big data speak is the mot du jour. There is even a big data Week in London called the Festival of Data.

Pip Stocks

CEO and founder, BrandHook

Digital Transformation challenges for CMOs

New problems are rarely fixed by applying old thinking. In the last decade, a combination of circumstances has evolved that requires new thinking from marketers. This new thinking takes advantage of the digital environment and transforms business as we know it.

Mark Cameron

CEO, Working Three

Blessing of new technology we are enjoying the latest products. We could not imagine that we will get in the future these kind of product...

Ernest S. Bull

10 examples of cutting-edge marketing tech - Slideshow - CMO Australia

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it is natural that agriculture needs innovatons. I'd say that it's a must. by the 2050 there will be 1/3 more people on the planet and no...

mariobros77

How a new digital and data strategy for agriculture is helping farmers innovate

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Need to improve your customer journey? We're excited to announce that we are holding that we are holding two more sessions of our sellout...

Proto Partners

Customer journeys: The new differentiation battlefield - Customer insights - CMO Australia

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Thanks Mark. A third of customers leave brands after one negative experience, thats why it is ever so important that we optimise EVERY in...

Proto Partners

Customer journeys: The new differentiation battlefield - Customer insights - CMO Australia

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Hi Kyle -- great piece. I couldn't agree with you more when you say that we as marketers are in the business of choice. I actually wrot...

Matthew Willcox

Tapping behavioural science for consumer influence

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