Coles trials voice-recognition gizmo Hiku

In-home trial of device that allows users to add items to shopping lists

Coles is conducting an in-home customer trial of Hiku: A device that incorporates voice-recognition capabilities and allows users to add items to an online shopping list.

Hiku can also be used to scan the barcodes of items to add them to the shopping list and has a magnet that allows it to be stuck to a fridge when not in use.

In the Coles trial, items will be added to the shopping list feature of the Coles mobile app.

The supermarket chain said items on the list can be transferred to an online shopping trolley for purchase and delivery.

The device relies on connecting to a home Wi-Fi network (it supports 802.11b/g/n 2.4GHz networks). It uses a Lithium-ion battery that can be recharged over a micro-USB connection.

Speech recognition is powered by Nuance, the developers of the suite of Dragon NaturallySpeaking voice recognition applications.

The trial will involve 50 customers. Accenture is working with Coles on the two-month trial.

In the US, Hiku can be purchased for US$79,

Last month online retail giant Amazon debuted its 'Dash Button' in the US. Each Amazon Dash Button can be associated with a particular product and when pressed will automatically place an Amazon.com that have that product delivered.

As with Hiku, the device connects to a home Wi-Fi network. Distribution of the button is currently limited to Amazon Prime members who have got their hands on an invite.

Amazon last year trialled a Hiku-like device, called Amazon Dash, that incorporated barcode-scanning and voice recognition capabilities. The device ordered items from AmazonFresh.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

There is a new digital capture tool called QuickTrials app (www.quicktrials.com) that allows people who conduct Field Trials to collect t...

Quick Trials

How a new digital and data strategy for agriculture is helping farmers innovate

Read more

Recommendation engine is a great example of AI / ML.

Francis Kim

Chat bots: How to use them commercially right now - Big data delivery - CMO Australia

Read more

This new logo is offensively bad! And stop flashing it at us in between points on the television coverage. Trying to subliminally program...

Simon

Tennis Australia unwraps new brand identity for Australian Open

Read more

Thanks, Nadia. It was so interesting blog for me because it helps me able to understand well on the basics of business and marketing conc...

MichaelBGreen

3 ways marketers can raise their executive influence

Read more

Having been to the AO on Wednesday for the first time in a number of years I was very impressed with the new branding. The event has evol...

Naomi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Latest Podcast

More podcasts

Sign in