Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.
The AANA has appointed a new general manager of marketing as part of two senior leadership changes at the association.
Lucy McKee (pictured) joins from Telstra, where she spent the last five years in the corporate marketing team as senior marketing manager, with responsibility for the PR and communications of the Telstra Business Awards and Telstra Business Women’s Awards.
She joins the AANA from 2 March and replaces Rachelle Gibson, who will leave the organisation in mid-March.
“Lucy brings with her extensive experience across B2B marketing, PR and stakeholder liaison within the media and communications industry and will be an excellent addition to the team,” AANA CEO, Sunita Gloster, said.
The AANA has also appointed Simone Brandon as its new director of policy and regulatory affairs. She joins the association from Vodafone Hutchison Australia, where she was the deputy general counsel with a key focus on government regulation.
“Simone has demonstrated a strong grasp on the policy challenges facing the marketing industry,” Gloster said. “Simon will help us navigate the shifting media landscape ahead and demonstrate to stakeholders, particularly government, that the self-regulatory system that governs marketing communication is evolving to deliver the standards the community expects.”
Last month, the AANA also appointed Katrina Harrison as member relations manager.