Salesforce renames and revamps Communities service

Formerly called Salesforce Communities, it has been renamed Salesforce1 Community Cloud and enhanced in several ways has renamed and updated its Communities product, which lets companies build social websites where employees, partners and customers can mingle and collaborate.

Now called Salesforce1 Community Cloud, the service has been updated in several areas including the profile and topic pages, and its mobile access.

"We believe communities are the battleground for customer engagement," said Lisa Hammitt, vice president of business operations for Salesforce1 Community Cloud, which has been available for about a year under its previous name.

Companies using the product include British Sky Broadcasting, Cornell University and GE Capital. About 2,000 communities are running sites on it, prompting Salesforce to "double down" on its efforts.

IDC expects the enterprise social networking (ESN) market to grow from $1.24 billion [b] worldwide last year to $3.5 billion [b] by 2018, an annual growth rate of 23.1 percent. IDC's definition includes software for both internal and external collaboration.

Competition among ESN vendors is tough. Other big players include IBM, Microsoft, Jive Software, Tibco, Zimbra and SAP.

As the name suggests, ESNs let businesses build social networks where employees, customers and partners can post status updates, view activity streams, share documents and collaborate in other ways.

Salesforce entered this market with its Chatter product, which initially was focused on internal collaboration, but which has since also been integrated more widely across the company's CRM suite to provide social features. Chatter technology powers Salesforce1 Community Cloud as well.

The product now provides profile pages that users can personalize more deeply and that prominently display updates and information about each member's content, groups and interests. The profile pages feature members' endorsements and reputation ratings, so that others can learn about their expertise.

Salesforce1 Community Cloud has also been more tightly linked to the core Salesforce CRM system, and it's now also possible for community site administrators to optimize their pages for search engine visibility, as well as grant public "unauthenticated" access to visitors who find their site via search results on Google and other engines.

The mobile aspect has also been fine-tuned so that community sites can be built with responsive design techniques and can be properly formatted on the fly to different screen sizes. The service is also accessible from the Salesforce1 Mobile App.

New features slated for October include pre-built templates and a site design tool for non-technical community managers. The price for Salesforce1 Community Cloud is remaining the same: US$500 per community, per month.

Beyond product enhancements, Salesforce is also announcing that Deloitte Digital has a new practice with about 2,000 consultants devoted to working with the Salesforce1 Community Cloud.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

Getting your business ready for the Entrepreneurial Consumer

We all know the digital revolution has completely transformed the way consumers are interacting with brands, and that a lot of businesses are finding it hard to catch up. One way to closing this brand gap is to understand consumer behaviour and build a brand experience that meets these new needs.

Pip Stocks

CEO and founder, BrandHook

It’s excellent aiming to resurrect the complete within the hearts and minds of connected customers, moreover because the terribly relevan...

CMO Interview: How Kodak’s global CMO is bringing the brand back from the brink

Read more

Great to see ActiveCampaign's growth funded with some serious money.As a platform, it's up there with the usual suspects in terms of feat...

Lawrence Ladomery

CMO's top 10 martech stories for the week - 13 October

Read more


Kerry Edwards

Open Colleges taps into social for better student interaction

Read more

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Personalisation is the key. Customers demand a very relatable and well defined CX where the sincerity and understanding of their disposit...

Hitesh Parekh

In pictures: Improving cutomer experiences through smart personalisation

Read more

Latest Podcast

More podcasts

Sign in