Philips' intelligent supermarket lighting can help you find your groceries

The system uses lighting fixtures that form a dense network that acts as a positioning grid, Philips said

Click here for a high resolution image.

Philips is piloting an intelligent supermarket lighting system that can help shoppers find their groceries based on their location in the store, the company said Monday.

The LED lighting system can be used by retailers to send location-based data to customers via an app, Philips said.

Besides helping users to locate groceries like avocados, coffee and eggs, the system can also be used to send promotional offers to shoppers, which are relevant to their location in the store. Targeted information and discount coupons can be displayed on phones at a precise position in the store "when shoppers need it most and are most receptive," Philips said.

The system uses lighting fixtures that form a dense network that acts as a positioning grid, Philips said, adding that each fixture is identifiable and able to communicate its position to an app on a shopper's smart device.

By integrating location services in the lighting system, retailers who want to offer location based services don't have to invest in additional infrastructure, Philips said.

Brick-and-mortar businesses are increasingly showing interest in what customers do inside their walls.

Ballparks in the U.S. for instance have opted for Apple's iBeacon technology that extends location-based services on iOS devices indoors. iBeacon can be used to monitor locations of customers using Bluetooth.

Several startups are offering indoor location based services as well. Much like Philips, they generally want to help businesses gather information about their customers, such as their dwell times at a location, and send promotions directly to mobile phones.

Philips is currently testing its system with retailers.

Loek is Amsterdam Correspondent and covers online privacy, intellectual property, open-source and online payment issues for the IDG News Service. Follow him on Twitter at @loekessers or email tips and comments to loek_essers@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

brunson5862@mail.ru

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in