An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.
The team at credit card advisory group, Credit Card Compare, has taken a cheeky approach to content marketing by coming up with a concept of a credit card made by Apple.
According to the infographic and supporting text, the ‘iCard’ from Apple would do a far better job of what the banks currently offer and transform the payments industry.
Key attributes include seamless integration with Apple Passbook, allowing consumers to swipe and pay with their iPhone; as well as casting Siri as a financial personal assistant, who can be told to pay bills, quote balances and statement details and even send a message to customer care.
Credit Card Compare’s concept visualisation also suggests the iCard is tied to a notification centre on iOS and OS X, providing real-time alerts when payments are made and received or are due. In line with Apple’s ‘Find my iPhone’ feature, consumers could also access a ‘Find my iCard’ feature to source lost cards or remotely wipe them.
Other notable features include AppleCare+ for the iCard, as well as integration with business accounting software platforms thanks to the ability to export data via XLSX, CSV or XML formats. Those signing up for an iCard could even be entitled to $100 off in Apple’s iTunes store.
Below is the full infographic from Credit Card Compare