One out of seven people use social networks, study shows

Nearly 30% of world population uses sites like Facebook, Instagram, Google+ each month

About one in seven people around the globe use a social networking site at least once a month, and that number is expected to see grow significantly over the next several years.

About 1.61 billion people will use a social networking site, such as Facebook, Google+, Instagram or Twitter, this month, according to eMarketer, a market research company. That's a 14.2% increase from 2012, and double-digit growth is expected to continue through next year.

By 2017, 2.33 billion people will use social networks, the company said.

The World Bank has reported that there were 7.046 billion people last year. That means this year 22.8% of the world's population is using social networks at least every month.

By 2017, when some estimates show the world population reaching 7.44 billion, 31.3% of the world will be using social networks, according to eMarketer.

The company also noted that while the number of social network users is growing, that growth rate is slowing.

For instance, 2012 showed a year-over-year growth rate of 17.6%, but this year's growth slipped to 14.2%. By 2017, the growth rate is expected to slide to show 7.6%.

The world's largest social networking site, Facebook, should reach 1.026 billion monthly users by the end of this year, eMarketer estimates.

The U.S. has the most monthly Facebook users with 146.8 million.

Currently, the Netherlands has the highest penetration of social media users with 63.5%. Norway comes in second with 63.3%. The U.S. was sixth at 51.7%

However, a majority of residents in Sweden, South Korea, Denmark, the U.S., Finland, Canada and the U.K. also use social networking sites monthly.

The highest growth areas are in less-developed markets. India, for instance, has shown the most growth this year, increasing user numbers by 37.4%. Indonesia's numbers will climb 28.7% and Mexico will increase its social network user base by 21.1%, eMarketer reported.

This article, One out of seven using social networks, study shows, was originally published at Computerworld.com.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+ or subscribe to Sharon's RSS feed. Her email address is sgaudin@computerworld.com.

See more by Sharon Gaudin on Computerworld.com.

Read more about social media in Computerworld's Social Media Topic Center.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

4 key findings on the state of B2B marketing

The ​2016 B2B Marketing Outlook Report​ was recently published by Green Hat in conjunction with ADMA for the sixth consecutive year. It highlights the most significant trends from 2015 and shows B2B marketers what’s in store for the year ahead.

Andrew Haussegger

Co-founder and CEO, Green Hat

Why app engagement must be personalised

Research from Nielsen late last year reported Australian smartphone users over the age of 18 spend 33 hours per month in apps, and a mere four hours per month in browsers. But what does it take to actually maintain an app customers will engage with?

Rob Marston

Head of Airwave, A/NZ

Customer experience investments more vital than ever

The global commodity slump has hit Australia in the last few months. Companies that obsess over these developments might be tempted to cut spending on customer experience (CX) programs. Here's why that's a a terrible idea.

Harley Manning and Thomas McCann

Research leaders, Forrester

what does this article means when it refers to "elocker technologies" ? Thank you. I am not sure what this is,M

Martin W. Jordan

Adelaide Zoo deploys iBeacon technology to enhance visitor experience

Read more

Now you make creative Facebook ads

Mike Smith

Why AAMI turned to Facebook mobile and segmentation to drive brand favourability

Read more

Rob - great article. Here at Pure Oxygen Labs we could not agree more. When considering retail mobile apps deep linking is woefully unde...

Scott

Why app engagement must be personalised - Mobile strategy - CMO Australia

Read more

Project Leader?? Kim Portrate is one of the most ineffective leaders I have ever had the displeasure of meeting. She single-handedly cost...

Anonymous

Helloworld scraps CMO role

Read more

What tripe. This article conveniently makes no mention of her lies and bullying tactics and how she had placed everyone off-side with her...

Anonymous

Helloworld scraps CMO role

Read more

Latest Podcast

More podcasts

Sign in