One out of seven people use social networks, study shows

Nearly 30% of world population uses sites like Facebook, Instagram, Google+ each month

About one in seven people around the globe use a social networking site at least once a month, and that number is expected to see grow significantly over the next several years.

About 1.61 billion people will use a social networking site, such as Facebook, Google+, Instagram or Twitter, this month, according to eMarketer, a market research company. That's a 14.2% increase from 2012, and double-digit growth is expected to continue through next year.

By 2017, 2.33 billion people will use social networks, the company said.

The World Bank has reported that there were 7.046 billion people last year. That means this year 22.8% of the world's population is using social networks at least every month.

By 2017, when some estimates show the world population reaching 7.44 billion, 31.3% of the world will be using social networks, according to eMarketer.

The company also noted that while the number of social network users is growing, that growth rate is slowing.

For instance, 2012 showed a year-over-year growth rate of 17.6%, but this year's growth slipped to 14.2%. By 2017, the growth rate is expected to slide to show 7.6%.

The world's largest social networking site, Facebook, should reach 1.026 billion monthly users by the end of this year, eMarketer estimates.

The U.S. has the most monthly Facebook users with 146.8 million.

Currently, the Netherlands has the highest penetration of social media users with 63.5%. Norway comes in second with 63.3%. The U.S. was sixth at 51.7%

However, a majority of residents in Sweden, South Korea, Denmark, the U.S., Finland, Canada and the U.K. also use social networking sites monthly.

The highest growth areas are in less-developed markets. India, for instance, has shown the most growth this year, increasing user numbers by 37.4%. Indonesia's numbers will climb 28.7% and Mexico will increase its social network user base by 21.1%, eMarketer reported.

This article, One out of seven using social networks, study shows, was originally published at Computerworld.com.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+ or subscribe to Sharon's RSS feed. Her email address is sgaudin@computerworld.com.

See more by Sharon Gaudin on Computerworld.com.

Read more about social media in Computerworld's Social Media Topic Center.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

The impact of uniforms on consumer brand preferences

Flight attendant uniforms attract attention. From a primary association with sex appeal during the 1960-70s, to the diverse role they perform today, the flight attendant’s uniform sits front and centre in the advertising imagery of many airlines. However, relatively little is known about the ways in which consumer behaviour is influenced by airline uniforms.

Are data and creativity like chalk and cheese?

The industry is experiencing an explosion in data-led initiatives like programmatic buying, as well as a simultaneous increase in the importance of creativity. A less adventurous marketer might see these trends as chalk and cheese, as two developments which have the power to markedly improve a brand’s bottom line, but which don’t have much room for crossover.

Ashley Madison is a wake-up call for all marketers on data retention

The recent Ashley Madison hack is a wake-up call not only for consumers, but also for marketers and companies – many of which still do not take their customers’ privacy or data security seriously enough.

When you want to get the most ROI, researching about the tools you need will pay off big time. Take for example your marketing and repor...

TapAnalytics

​How to get the best ROI from your martech investment

Read more

We can see how companies are now developing and improving the digital marketing platform they are using and finding ways to add more feat...

TapAnalytics

CMO's top 10 martech stories for the week - 21 January

Read more

Very nice article, Thanks for sharing this necessary information about digital trends. Specially i like prediction no 3 " Marketers embra...

kevin marshall

Predictions: 16 digital marketing trends for 2016

Read more

Mobile has indeed becoming a big player in the marketing industry. It should be utilized by businesses and mobile campaigns should be pro...

TapAnalytics

Report: Mobile-based campaigns and coupons boost consumer brand sentiment

Read more

Very good points, thanks for this article :) I would also add Virtual Reality to the game changers in 2016 (especially after CES2016). I...

Piotr Maksymowicz

Predictions: 16 digital marketing trends for 2016

Read more

Latest Podcast

More podcasts

Sign in