LinkedIn gives businesses more ways to publish content with 'showcase' pages

The tool lets companies create separate pages for individual business units

LinkedIn users will soon have access to a wider range of professionally curated content on the site through a new publishing tool available to businesses.

On Tuesday the social network announced the launch of "showcase" pages -- a place on the site where companies can publish information related to a specific area of their business. The new pages are designed to serve end users, by letting them receive more focused company updates in their feed, and businesses, by giving them a dedicated page to highlight certain segments of their companies.

Businesses will be able to monitor the performance of their showcase page through LinkedIn's analytic tools, the company said.

Cisco, for example, has showcase pages for enterprise networks, security products and the Internet of things.

Companies will not be charged for creating showcase pages, and can create up to 10 of them on their own. End users can follow a showcase page without having to follow the larger company. The new pages will be rolling out globally over the next few days, said Aviad Pinkovezky, LinkedIn's monetization product manager. The pages, he said, will give businesses on LinkedIn a way to connect with the right people.

But it could also yield some additional advertising revenue for the site. Although LinkedIn will not charge for showcase pages, companies can still elect to promote them on the site through the company's sponsored updates or follower advertising products.

The showcase pages also could help LinkedIn better engage its users and keep them on the site longer. LinkedIn is known as a site for posting resumes and connecting with business colleagues. But by offering more publishing tools, the site could be seeking to boost its cachet by providing a wider stream of content and information -- albeit of professional variety -- like Facebook or Twitter.

As part of this goal, earlier this year LinkedIn announced its acquisition of the news reader app Pulse, to build out its publishing platform.

Other showcase pages on LinkedIn include Microsoft Office, Adobe Marketing Cloud and HP Converged Infrastructure.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

what a load of shit, and what a major stuff up... the new brand device is sterile, boring and just plain bad. Would be better suited to a...

James Yoi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Cool stuff. https://blogs.adobe.com/digita...

Mary

Design thinking: Leading with experience

Read more

Conversation commerce is a double edged sword. Do it right and it can create customer delight. Do it wrong and it can lose customers.

Jinal Shah

Why conversational commerce is going to reshape customer engagement

Read more

I liked how Kmart decided on what to source- by placing a notional or real camera in the place of use, seeing what is touched the most in...

Jinal Shah

Kmart CEO details priorities to turn Target around

Read more

ways to use social media to boost customer loyalty.join us on www.bigsocialmedia.in

swati singh

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in