Woolworths launches Meet the Grower QR code

Code will allow customers to access details about local growers who supply Woolworths

Woolworths is set to roll out a new quick response (QR) code from 1 July which will help its customers get to know local fruit and vegetable growers.

Meet the Grower packaging includes the farmers’ photo, URL, length of time supplying Woolworths and a QR code that ,when scanned, will allow customers to access more detail about the grower.

The first product to launch the program will be apples from Victorian fruit supplier Montague Fresh. The code will appear on the packaging of 57 products over the next two months and close to 100 products by Christmas 2013.

Woolworths launches grocery collection at Melbourne Airport

GS1 unveils iPhone allergy app

Woolworths traces lost trollies with mobile app

Woolworths supermarkets head of produce, Paul Harker, said that the QR code was developed in response to customer demand for transparency about where their fresh food comes from.

According to Harker, 96 per cent of fresh fruit and vegetables sold at the supermarket chain is Australian grown.

Follow Hamish Barwick on Twitter: @HamishBarwick

Follow Techworld Australia on Twitter: @Techworld_AU

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

There is a new digital capture tool called QuickTrials app (www.quicktrials.com) that allows people who conduct Field Trials to collect t...

Quick Trials

How a new digital and data strategy for agriculture is helping farmers innovate

Read more

Recommendation engine is a great example of AI / ML.

Francis Kim

Chat bots: How to use them commercially right now - Big data delivery - CMO Australia

Read more

This new logo is offensively bad! And stop flashing it at us in between points on the television coverage. Trying to subliminally program...

Simon

Tennis Australia unwraps new brand identity for Australian Open

Read more

Thanks, Nadia. It was so interesting blog for me because it helps me able to understand well on the basics of business and marketing conc...

MichaelBGreen

3 ways marketers can raise their executive influence

Read more

Having been to the AO on Wednesday for the first time in a number of years I was very impressed with the new branding. The event has evol...

Naomi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Latest Podcast

More podcasts

Sign in