Woolworths has again topped the list of Australia’s most valuable brands for the fourth year in a row, while Bunnings has been recognised as the strongest brand in the country for a second year.

Woolworths Group has debuted a new visual brand identity in an attempt to better reflect its collective businesses and impact.

Bunnings has leapt eight places to become Australia’s strongest brand while Woolworths is the country’s most valuable, according to the latest Brand Finance charts.

A new research paper by Forethought advisory is encouraging marketers to leave environmental, social and governance messaging and stories to the corporate affairs or PR teams and focus instead on attributes truly driving consumer brand choice.

Woolworths has teamed up with ARN on a new in-store radio experience which it says will customise programming for customers while also providing more targeted advertising for B2B partners.

Collector coins and Facebook virtual birthday party are on their way from Big W and Woolworths to help celebrate the 30th anniversary of iconic Australian childrens’ group, The Wiggles, this month.

Brands advocating vaccinations for all are working to present themselves as good citizens with a leadership role in the community that enables them to give consumers, and often their staff, advice on what we ought to do. Here’s a sample of the ways a dozen brands are approaching this controversial topic.

Woolworths retail media arm, Cartology, has partnered up with YouTube to connect the video platform with its advertising offering for FMCG customers.

Woolworths is outlaying $223 million to gain a majority stake in data analytics firm, Quantium, and has flagged plans to establish a new advanced analytics practice bringing the best of both companies together as it increases its shareholding to 75 per cent.

Record ecommerce growth and digital engagement has proven a key growth contributor for Australia’s two supermarket giants as both report their half-yearly financial results.

Cashrewards has appointed Steve Cuda as its new chief product and marketing officer. Cuda was most recently GM of digital, media and data at Woolies X, the supermarket’s digital, ecommerce, customer loyalty and customer services division.

After launching its Cartology digital screen network across its supermarkets in 2019, Woolworths is now rolling out a new network in Dan Murphy’s nationwide.

Supermarket giants, Coles and Woolworths, have moved to introduce a number of temporary measures in a bid to help support the shopping needs of the elderly and people with a disability in the wake of the COVID-19 pandemic.

Andrew Hicks has been appointed CMO of Woolworths Group.

Woolworths has reported a 9.5 per cent rise in group earnings and 3.4 per cent growth in sales off the back of its long-term customer-led turnaround efforts and strong supermarket performance.

Marketers need to sell the benefits of data-driven personalisation to the consumer and those who might not be as digitally-savvy if Australian business is to remain competitive.

As traditional retailers rethink their strategies around loyalty cards and customer data, Qantas and Myer are the latest retails giants to join forces with mobile wallet app provider, Stocard, and pilot their loyalty programs on the company’s app.

Woolworths’ CEO has claimed the embattled supermarket giant is seeing the first stages of improved relations with its customers as it strives to turnaround its business model.

Bringing the spirit of innovation back into the Woolworths Group and honing the embattled supermarket giant’s customer focus are key priorities for its new group CEO, who was announced today.

Australian technology incubator, ATP Innovations, has officially launched its new industry engagement program in partnership with Woolworths, Optus, IAG and Cook Medical.

Woolworths has confirmed customers will again be able to obtain Qantas Frequent Flyer points for shopping under the supermarket giant’s overhauled customer loyalty program from 2016.