Microsoft's 'Bing Boards' allows users to curate search results

Over the next few weeks, Microsoft's Bing will experiment with allowing a select group of users to curate search results, called Bing Boards

Microsoft's 'Bing Boards' allows users to curate search results
Microsoft's 'Bing Boards' allows users to curate search results
  • Microsoft's 'Bing Boards' allows users to curate search results
  • The Bing Board appears to the right of search results.
View all images

Microsoft's push to make its Bing search engine more social will take it in a new direction--actually letting a select group of users curate results.

Microsoft's "experiment," known as Bing Boards, will allow a small group of food and lifestyle bloggers, experts, and social influencers to cultivate their own selection of search results on a given topic. The Board will be a visual collection of images, videos and links that tell the story from the blogger's point of view, Microsoft said.

These results won't replace the search result that Bing normally returns, but will sit alongside them within the middle column of Bing's search results, Chen Fang, program manager of Bing Experiences, said in a blog post.

When one searches Bing, the results show up in the middle of the page on a 4:3 screen, or on the left hand of a widescreen monitor. The Bing Board appears as a larger image to the right of the main search results. When clicked on, the Board opens up to a larger image, with additional links and images inside.

"Most people spend at least some time every day on sites dedicated to a particular area in which they have a special interest," Fang wrote. "It could be a hobby, a political or social issue, an area of pop culture: the topics are as varied as the people who are interested in them. Now, in the same way that we've brought knowledge from friends and recognised experts into search, we're providing a new way for passionate people to create highly specialised content, specifically for search."

Microsoft said that it will use a team of editors to bring on new contributors with content that  "shares an interesting point of view and is visually unique," a spokesman said an email, factoring in metrics such as traffic and online influence as well. In an example search, searching for "photo booth backdrop" generated a Bing Board by Chelsea Costa of Lovely Indeed, a DIY blog. All of the links within the Bing Board went to the Lovely Indeed site.

"Bing Boards are another way for creative online influencers to express their words, images and point of view on their passions and reach readers who are interested in the content they are producing," Microsoft representatives said in response to a question about whether bloggers would be responsible for curating third-party content.

Microsoft said that the Bing Boards are but one of hundreds of minor tweaks Microsoft engineers apply to the site on a regular basis. "Most are nearly invisible, ranging from small tweaks to the search algorithm, to changes in our ad selection, to optimisations in the colour, size, and placement of features," Fang wrote.

Microsoft fully on board with social

About 17.4 per cent of all US search results are returned via Bing, according to May data collected by comScore. That puts Microsoft a distant second to Google, which controls 66.7 per cent of the U.S. search market.

In 2010, Microsoft and Facebook joined forces to create an instant personalisation feature for search results, with some results tagged as "Liked by your Facebook Friends." The partnership grew closer over time: Microsoft added a "social" column to allow users to ask questions of Twitter and Facebook friends, and then integrated results if those friends had commented, liked, or referred content from a variety of social networks, including LinkedIn and even Google+. Bing even allowed users to search Facebook Photos, if logged in, via a feature that predated Facebook's own Graph Search.

In March of this year, Bing added Facebook and Twitter data to people searches. And in May, Bing allowed users to comment and Like search results, directly on the Bing site.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Marketers are driving our innovation ecosystem

The Government's newly released National Innovation and Science Agenda shows that for economic growth to continue within Australia, an 'innovation ecosystem' must be fostered, where new businesses with new ideas are encouraged to grow and flourish. With every company wanting to increase, retain or improve their customers’ experiences, this makes marketing vital to fuelling Australia's ideas boom.

Lee Tonitto

CEO, Australian Marketing Institute

Putting experience design and strategy in the spotlight

​A few years ago, there was lots of chatter about the elusive UX unicorn; a mythical person capable of delivering everything from research to design to development. It became an obsession for the industry, sparking debate about whether this was the metaphor for how unreasonable our expectations of designers had become, while some felt it was what all designers should be aspiring to.

Tracy Brown

Experience design strategy director, DT

Making sense of artificial intelligence

When new trends and technologies burst onto the marketing scene, there’s always a frantic effort to either keep up or provide guidance, especially when serious amounts of money are involved. It happened with social media, it happened with personalisation and big data, and it’s happening now with artificial intelligence.

Phil Whitehouse

Asia-Pacific innovation lead, DigitasLB

Martech will definitely make everything better especially when it comes to marketing and sales. Any business not comfortable with it shou...

TapAnalytics

Marketo’s CEO talks martech industry consolidation and his enterprise customer ambitions

Read more

You can also try this leads to revenue calculator tool (it's free): https://www.strategic-ic.co.uk...

Fes Askari

​The dangers of misaligning your marketing budget with business goals

Read more

“We wanted to provide was a way for a customer to have a seamless experience as they went across channels,” Marrocco added. “So if your c...

Sarah

​Telstra’s mission to match the offline experience with online customer service

Read more

You have the right to know what happened that made AI possible, after all these years.I discovered and patented statistics on unstructure...

Ilya Geller

Making sense artificial intelligence - Food for thought - CMO Australia

Read more

I hope this trickles down to job opportunities and more analytics based careers on the government.

Ale Xandra

Australian Open details data analytics improvements driving digital fan engagement

Read more

Latest Podcast

More podcasts

Sign in