There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
Denim tuxedos and turtlenecks, the New England Patriots, Boyhood and Iggy Azalea. What do they all have in common? Microsoft's Bing predicts they'll win their respective categories in 2015.