John Broome joins AANA as CEO

John Broome

Former Unilever and Kellogg’s marketing leader, John Broome, has been confirmed as the next CEO of the Australian Association of National Advertisers (AANA).

Broome takes over the reins in September from Sunita Gloster, who announced her resignation earlier from AANA this year to join embattled broadcaster, Network Ten, as its chief commercial and strategy officer.

Broome was most recently the CMO of Unilever in Australia, a newly created role, but left the FMCG giant in March after a 13-month stint. Before this, he spent four years as marketing director at Kellogg, and has also held a raft of marketing roles in his 20-plus years in the business, across FMCG brands such as Nestle Australia and Goodman Fielder.

In a statement, AANA chair, Matt Tapper, said Broome’s wealth of in-house experience and deep passion for the industry made him a great choice for CEO of the association.

“John offers a proven track record leading and influencing people to tell compelling stories and create powerful brands,” he said. “He is passionate about the role marketing plays in a successful and vibrant economy and keenly understands our profession’s shared responsibility to meet community standards with a high quality and cost-effective self-regulatory system.”

Broome said the AANA played a crucial role championing high ethical and professional standards across Australia’s marketing community.

“In a dynamically changing marketing and media environment, it has never been more important for the AANA to lead from the front with both agility and a deeply held passion for the profession we all love,” he commented.

“I will continue the AANA’s important work celebrating the crucial role our members play in growing successful businesses and creating highly engaging experiences for consumers in Australia and beyond.”

Broome said his ambition as leader of the AANA is to make the group a passionate advocate for marketing that not only helps brands excite consumers, but also meets the high standards “our community expects”.

Gloster has been CEO of AANA since 2013, and was tasked with rejuvenating the association’s mandate, as well as building stronger ties with the advertising and marketing community.

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