Unilever CMO John Broome exits after only 13 months

The FMCG giant axes the CMO role in its ANZ arm of operations just over a year since forming the role

Leading Australian marketer, John Broome, has left his role as CMO of Unilever just over a year since his appointment.

Broome joined the FMCG giant after four years as Kelloggs’ marketing director, a role which he departed from in late 2015 following a company restructure.

He joined Unilever to take on the newly formed CMO position in February 2016, a role which was previously the joint responsibility of Unilever’s VP of marketing, Andrew Martens and VP of foods and refreshments, Hugo Verkuil.

Just over a year later, CMO understands the CMO role will no longer exists for the Unilever’s A/NZ operations, and is part of yet more restructuring within the company.

With over 30 years’ experience in marketing, Broome has spent a lot of his marketing life in FMCG, but started his career in pharmaceuticals. He has leadership positions as marketing director for Goodman Fielder, and also spent several years at Nestle Australia covering the coffee, confectionery and snack food portfolios.

Confirming Broome's departure, a Unilever spokesperson thanked John for his time in the role.

“We would like to thank John for his contribution to Unilever in Australia and New Zealand and we wish him all the very best.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

I'm looking for the little golden books of fairy tales from when I was a child ( I tutor autistic kids and I'm disabled through Dv. I wan...

Ally forrester

David Jones aiming to be Australia's premier retail destination

Read more

The best design always features a minimalist approach to the use of color. Many designers are tempted to use many different colors but us...

Jose Salas

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age

Read more

I read you post full. It's really good .

Yusuf

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...

Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

Read more

This is very good news for Australian SMEs as ActiveCampaign is an very powerful marketing automation / email marketing tool that costs a...

Lawrence

SMB marketing automation provider sets up Asia Pac HQ in Sydney

Read more

Latest Podcast

More podcasts

Sign in