The FMCG giant axes the CMO role in its ANZ arm of operations just over a year since forming the role
Leading Australian marketer, John Broome, has left his role as CMO of Unilever just over a year since his appointment.
Broome joined the FMCG giant after four years as Kelloggs’ marketing director, a role which he departed from in late 2015 following a company restructure.
He joined Unilever to take on the newly formed CMO position in February 2016, a role which was previously the joint responsibility of Unilever’s VP of marketing, Andrew Martens and VP of foods and refreshments, Hugo Verkuil.
Just over a year later, CMO understands the CMO role will no longer exists for the Unilever’s A/NZ operations, and is part of yet more restructuring within the company.
With over 30 years’ experience in marketing, Broome has spent a lot of his marketing life in FMCG, but started his career in pharmaceuticals. He has leadership positions as marketing director for Goodman Fielder, and also spent several years at Nestle Australia covering the coffee, confectionery and snack food portfolios.
Confirming Broome's departure, a Unilever spokesperson thanked John for his time in the role.
“We would like to thank John for his contribution to Unilever in Australia and New Zealand and we wish him all the very best.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.
Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Thank you! That was useful to know.
Belia Adam
Why your best social marketing brand tool could be hiding in plain sight
Because you are missing the point of the term "disruption"
Sean
Uber for the truckies: How one Aussie startup is disrupting the freight industry
Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...
Quasi Carbon
Unilever CMO threatens Facebook, Google with digital advertising boycott
How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M
Alex Atmavan
Rethinking gamification in marketing
True Local - one of the least credible review sites on the entire internet.
MyNameIsStomp
Former Virgin Mobile CMO and CEO joins oOh! as first customer chief