Unilever CMO John Broome exits after only 13 months

The FMCG giant axes the CMO role in its ANZ arm of operations just over a year since forming the role

Leading Australian marketer, John Broome, has left his role as CMO of Unilever just over a year since his appointment.

Broome joined the FMCG giant after four years as Kelloggs’ marketing director, a role which he departed from in late 2015 following a company restructure.

He joined Unilever to take on the newly formed CMO position in February 2016, a role which was previously the joint responsibility of Unilever’s VP of marketing, Andrew Martens and VP of foods and refreshments, Hugo Verkuil.

Just over a year later, CMO understands the CMO role will no longer exists for the Unilever’s A/NZ operations, and is part of yet more restructuring within the company.

With over 30 years’ experience in marketing, Broome has spent a lot of his marketing life in FMCG, but started his career in pharmaceuticals. He has leadership positions as marketing director for Goodman Fielder, and also spent several years at Nestle Australia covering the coffee, confectionery and snack food portfolios.

Confirming Broome's departure, a Unilever spokesperson thanked John for his time in the role.

“We would like to thank John for his contribution to Unilever in Australia and New Zealand and we wish him all the very best.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 cornerstones of a strong digital culture

Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.

Anthony Stevens

Founder and CEO, Digital Asset Ventures

Should you rebuild your company’s tech stack in blockchain?

The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.

Michelle O'Keeffe

CEO, Engaging.io

Customer value proposition: Getting the brand promise to your customers right

Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.

Ric Navarro

Global director of marketing and communications, Norman, Disney & Young

Hi there! Thanks for this interesting article! I love to read about new technology and software that makes our lives easier. I'm looking ...

Julia Summer

Wartsila overhauls Web platforms to create ‘seamless’ brand experience across all devices

Read more

RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...

Ed Fry

Why sales and marketing alignment is more important than ever

Read more

Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...

รัตนาวดี ภูมิวรรณ

Former eHarmony marketing chief joins telco startup

Read more

Colin Kaepernick, not Mike Kapernick.

thisisw

Zenith's innovation leader: Mid-digital age not benefitting media, brands or consumers

Read more

AGA KHAN HOSPITAL is in need of kidney donors for the sum of 2 crore, Contact us today if you want to sell your kidney for money, and thi...

Sebastian Friedrich

Mindshare gets behind blockchain advertising alliance

Read more

Latest Podcast

More podcasts

Sign in