Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.
Craig Davis is a tartup entrepreneur, advisor, mentor, board member, teacher and keynote speaker. He is the Co-founder and former CMO of Sendle, a technology startup twice recognised by the AFR as one of Australia's Top 10 Most Innovative Companies. his work at Sendle saw Craig recognised in the top 10 of our annual CMO50 program two years running.
Craig is an advisor to KPMG's High Growth Ventures helping them increase the speed and scale of startup successes in the Australian ecosystem. He is also Adjunct Professor at UTS Business School, a mentor on the Startmate accelerator program, and is Certified to teach Google's 'Search Inside Yourself' Leadership Programme. More recently, he's taken on the CMO role at Baraja.
Before all of this, Craig worked at the forefront of the global advertising business for 20 years. After starting his own agency in Sydney he went on to lead Saatchi & Saatchi across Asia, and J Walter Thompson’s 10,000 strong network as chief creative officer, Worldwide, based in London.
He has worked with many of the world’s biggest brands – Coca-Cola, P&G, HSBC, Unilever, Vodafone, Shell, Sony, Bank of China, Toyota, NetEase, Kraft, Ford and Diageo to name a few - and won countless awards for effectiveness and creativity including Campaigns of the Year in Australia, Singapore, Malaysia, Hong Kong and China.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
