In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.
Leisa Bacon has over 25 years’ experience working across marketing, communications, digital and strategy roles. Throughout the last decade these have been at executive and director levels, in both government and large commercial businesses.
Leisa has strong foundations in customer-first thinking, processes and commercial ROI from her early career in blue chip consumer goods marketing; more recently she has focused on working with organisations navigating major change and transformation agendas. Her current role as Director of Audiences at the ABC focuses on building a strong understanding of audiences, stakeholder management, marketing, communications, digital, experience design and change management. She leads a team of 160 across all aspects of the audience experience, and is responsible for ensuring the ABC pivots with the changing behavior of audiences into an increasingly digital future.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
