There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
CMO video: Sitecore on the challenges of customer centricity
Following CMO's first event, Reengineering the new Customer Experience, we speak with panel sponsor, Sitecore, about the challenges of being customer centric.