There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
CMO video: Modern marketing at ADMA's 2013 Global Forum
CMO was onsite at the 2013 ADMA Global Forum to discuss authenticity, technology, data analytics and creativity with the likes of social CMO, Ted Rubin, McKinsey and Company's Josh Goff, and Wieden and Kennedy's Husani Oakley.