Digital Marketing
The latest top marketing technology and ad tech news from CabinetM, Salesforce, TubeMogul, Emarsys, Mariana, GumGum, Rakuten, Crimson Hexagon, SalesPredict and Microsoft.
Digital Marketing
The latest marketing and ad technology news from Salesforce, Magic Leap, BloomReach, Scribblelive, Visually, Microsoft, Yammer, Tapad, Capgemini and Upsight.
Leadership
Digital disruption is not a negative thing for children’s charity, Starlight Foundation, it’s an opportunity. The charity shares how its quest to utilise technology and digital capability for good has triggered an organisation-wide transformation.
Digital Marketing
This week's top marketing and ad tech stories features Adobe, Salesforce, Software AG, StructuredWeb, Adestra, VoiceBase, Estimote, IBM, Infinite Analytics and Narrative Science.
Digital Marketing
Both consolidation and investment are apparent across this week's round-up of the latest marketing technology and ad tech news from NICE, Oracle, Blueshift, Rapidminer, Reach Analytics, Flashtalking, Buffer, Rubicon, Beehvaiour, Sqware Peg and Soceto.
Digital Marketing
Adobe, Oracle, Salesforce and Marketo are leading the pack when it comes to providing digital marketing platforms, new Gartner research reports.
Leadership
“Marketing as we know it has completely changed,” Salesforce executive vice-president and CMO, Lynn Vojvodich, said. “We look at marketing circa 20-30 years ago, it was Mad Men. Now I think Mad Men has moved to math women.”
Digital Marketing
Salesforce and Microsoft claim their new partnership is set to create a stronger connected customer service ecosystem across the board and drive the next evolution of cloud-based marketing solutions.
Digital Marketing
Salesforce announced the release of three new products, SalesforceIQ, IoT Cloud and Salesforce Lightning as part of an over-arching strategy to empower better sales strategies and drive more effective management of customer journeys.
Social Media
Organisations must think more like customers and find their own procurement processes to better leverage brand awareness. Speaking at the Salesforce’s Future of Marketing in Sydney, head of product marketing, Derek Laney said brands like L’Oréal, Mattel and Room and board are achieving this greater customer engagement by using platforms that enable them to engage, listen and respond at every step, from advertising to mobile and social.
Social Media
No longer heavily reliant on traditional television advertising, the fast food chain has turned to a more holistic digital strategy to capture the attention of the next generation of customers.
Social Media
Most enterprise technology eventually converges into a suite, as it did with ERP. Integration hassles, management headaches and training challenges arising from a mishmash of best-of-breed solutions drive frustrated enterprise software buyers to the suite life -- but not in marketing tech, at least not yet.
Drawing on a history of more than 50,000 analytics-focused client engagements, IBM today debuted 20 new behaviour-based predictive analytics solutions tailored to address 12 industries and use cases within those industries. The news came as Salesforce also revealed Salesforce Wave for Big Data, a new tool designed to help business users make sense of their information stores using the vendor’s Analytics Cloud.
Social Media
Annual ideas festival, TEDxSydney, found an innovative, digitally-led way to expand its audience and drive community engagement this year: Through social media.
Digital Marketing
It's coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities.
Social Media
Marketers are ramping up spending on social and mobile activities and capabilities, and see CRM, mobile apps and marketing analytics as core technologies for building customer engagement, according to the 2015 State of Marketing Report from Salesforce.
Digital Marketing
It's easy to forget in the face of consumer marketing's data revolution that B2B marketing has also been going through a digital and data transformation.
Digital Marketing
The decision to deploy a new marketing automation platform while undertaking a CRM upgrade project has significantly lifted customer engagement and staff productivity at Australian sleep therapy company, ResMed.
Digital Marketing
Salesforce is betting big on mobile with the launch of a new solution allowing marketers to extend their personalised customer engagement strategy into mobile apps and wearables.
Social Media
The Omnicom Media Group is deploying Salesforce Marketing Cloud as the core platform for its social marketing offerings under a deal described as the first of its kind for the agency group.
Salesforce.com's pending US$2.5 billion purchase of marketing software vendor ExactTarget will help it develop a new $1 billion annual revenue stream and set the company on a clear strategic course for the foreseeable future, according to Salesforce.com CEO Marc Benioff.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
