Athlete’s Foot reports its first TikTok campaign reached almost five million people in a few weeks as part of its launch of Asics’ latest Kayano 28 shoe, an important annual event for sports shoe retailer.

Koala has cut ties with its US-based chief marketing officer and removed the CMO role from its executive team line-up following a restructure of its organisational strategy.

Proving the value of brand-led engagement to the bottom line is firmly in the sights of Michael Hill’s chief marketing officer following investment into a new brand and employee management platform.

Kmart’s general manager of marketing, Laurie Lai, has left the retailer after 13 years to pursue her next professional challenge.

​Personalisation at scale and across each moment of the customer’s journey is a step closer for the team at Australian lifestyle brand, The Upside, after investing in its direct-to-consumer and data technology capabilities.

​Formals and special occasions once had the mandate on fashion hire but everyday fashion basics are edging into this niche market, partly because customers are worrying about fashion’s environmental impact and partly because people like to try before they buy

Lorna Jane has been penalised $5 million by the Federal Court after admitting it made false and misleading consumer claims around its ‘LJ Shield Activewear’ technology suggesting it would prevent customers catching Covid-19.

Catch Group has confirmed Jason Bagg as its new chief marketing and commercial officer in a newly combined role that incorporates marketing, customer strategy and loyalty programs.

Every day 48 per cent of Australians wake up with heel, arch or general foot pain. But despite this, more than half will never visit a podiatrist. This knowledge is part of what inspired integrated footwear and retail company, Atomic Group, to ramp up its online presence for its orthopaedic shoe line, Homyped.

Covid changed consumers’ shopping habits and some new habits look set to stay, according to a new report.

RM Williams has brought on former DDB New Zealand managing director, Chris Willingham, as its new chief marketing officer.

Queensland retail marketplace and payment provider, Gimmie, has brought on a new CEO and its first head of marketing as it launches into the Australian market.

The Reject Shop has brought on experienced marketing leader, Margaret Zabel, as a non-executive director, noting her lineage in customer-centred transformation, brand strategy and innovation.

PETstock has recruited a new general manager of marketing and customer engagement incorporating ecommerce off the back of crafting a fresh five-year vision for the pet retailing business.

Acceleration of ecommerce was one of the key digital trends witnessed over the past year as the COVID-19 global pandemic forced retailers and their suppliers online. With many expecting the trend to now dominate 2021 and beyond, CMO reached out to several Australian retailers and industry providers to find out what specific technology, business and operational investments they have made during this time to lift their ecommerce capability.

A petition encouraging Australian employers to grant pet owners ‘PETernity’ leave, along with pet personality scores driving product recommendations and membership benefits, are just some of the tools PetCulture’s first CMO is using to drive aggressive growth.

The owner of women’s fashion brands including Katies, Millers and Noni B has been fined more than $600,000 for multiple breaches of the Australian consumer law relating to its health essential product line.

Building brand and the right team are among top priorities for MyDeal's new chief marketing officer, Ryan Gracie, who has joined the ASX-listed online marketplace this week.

Cementing a differentiated position in the outdoors category globally while getting local consumers to reappraise and fall back in love with its brand lies at the heart of new brand positioning and vision work undertaken by Kathmandu.

The meaning of the word convenience has changed a lot in the digital era. For 7-Eleven, which has built its brand on convenience, understanding exactly what that word means to consumers is going to go a long way to determining its long-term success.

Out-of-home campaign auditing and effectiveness improvements is in the sights of Chemist Warehouse as it adopts Seedoh’s reporting platform.