Endeavour Group is planning to work with brands directly as well as media agencies used by suppliers in order to provide opportunities across its new retail media network offering.

Australian-owned and social media-led ecommerce brand, Showpo, recently adopted technology enabling it to utilise artificial intelligence (AI) models, allowing its clothing to be shown on a greater range of body sizes.

Higher conversion rates, bigger cart sizes, enhanced brand salience and credibility are just of the upsides MyDeal’s marketing chief sees from its new partnership with Big W.

One of the common challenges facing direct-to-consumer brands is getting products into the hands of would-be consumers before they purchase.

You know you’re onto must-have technology capability when there isn’t a single person in the business who questions ROI from the investment. And that’s exactly what’s happened at Australian fashion retailer, Accent Group, when it began overhauling its data management, reporting and analytics systems.

Connecting the dots between wellbeing content, community-oriented digital experiences and commerce lies at the heart of Youtime’s vision.

A month after a Choice report exposed facial recognition being used across multiple Australian retailers, the Office of the Australian Information Commission (OAIC) has opened investigations into Bunnings and Kmart for use of the technology.

Oh Crap is a brand on a mission. What began as a lightbulb moment in the park has become a thriving business with numerous copycat brands keen to acquire environmentally conscious dog owners. And driving this ongoing brand messaging and customer connection is an increasingly refined email and social marketing approach.

Keeping members engaged with the ability to constantly top up their superannuation funds has prompted Active Super to launch a new rewards program.

Any new brand with ambitions for rapid growth quickly faces a plethora of choices when it comes to acquiring the digital marketing platforms that will support that growth. However, when Melbourne-born furniture maker, BROSA, was confronted with these choices, it opted to do something few other brands in its category have done – develop its own software.

Cotton On has selected Lexer’s homegrown customer data platform (CDP) to power its customer experience and personalisation ambitions locally and regionally.

Celebrity support can provide a massive boost for any brand, and for Rachael Finch, her prominence as Miss Universe Australia 2009 and career as a reporter and reality television contestant has provided the ideal marketing foundation for her wellness brand, Kissed Earth.

A ratio of two in three new customers from its first full-funnel Pinterest marketing campaign was one of the biggest markers of success for Australian retail brand, Beacon Lighting.

Specsavers has brought on and promoted a trio of new senior marketers under its director of marketing as it looks to capitalise on growth.

Wesfarmers has brought on former Carsales marketing chief, Kellie Cordner, as chief customer officer of its new-look OnePass retail loyalty program.

In few places has the acceleration of digital adoption in the last two years been more prominent than in healthcare, where Covid drove a rapid switch to virtual delivery.

Mark Khademi built his marketing career working in service businesses, first in the energy sector, and then later as head of marketing for the challenger mobile brand Amaysim. But in his new role as vice-president of marketing for Australia at online furniture maker, Koala, he finally gets to market something tangible.

More than four in 10 customers have switched brands over the past year as they sought out better customer service, a new report has found.

AI-powered service operations, along with more personalised marketing and digital journeys thanks to an omnichannel customer view, are the latest milestones achieved by True Alliance as it progresses its digital transformation journey ambitions.

Reviews and photography from peers, along with an ability to view other consumer insights and purchase via social channels are rising up the ranks when it comes to how Australian shoppers convert, a new report claims.

Push notifications and building out nuanced journeys and segments and getting a full picture of global customer are now in the sights of Australian fashion brand, Dissh, after taking the plunge and purchasing a new martech platform.