Diminishing ROI on advertising spend has led local company, Australian Outdoor Living, to invest in direct AI for sales and marketing optimisation for the first time
Three of the globe’s top CMOs came together to discuss technology’s impact on brand strategy at Consumer Technology Association's CES 2019 this week.
All the latest martech and adtech news this week from RTL Group, MediaMath, Gimbal, Akamai, Janrain, HERE, Verve, Innovid, Sprout Social and Smaato.
RMIT Online has launched a new short course in Salesforce CRM as part of ambitions to close Australia’s technology skills gap.
We live in a golden era of data-driven driven marketing. Data now helps with everything from discovering and enriching audiences to surfacing high-value targets and nursing them along their buyer’s journey.
All the latest martech and adtech news this week from AdRoll, UP, Litmus, Oracle Marketing Cloud, Amobee, Verint, Upland, Swiftpage, Blippar, and more.
Data and artificial intelligence are fundamentally changing how marketing is deployed as the industry sees the rise of the emotion economy and the emergence of both the ‘martecheter’ and director of marketing data, according to IBM Watson’s latest report.
Locally branded, consistent marketing content can make all the difference to customer recognition and business growth. But when you are the brand behind the brands, how do you ensure customisable content for more than 4000 partners with a single designer?
Three in 10 A/NZ marketers are tapping artificial intelligence (AI) to improve customer experiences even as a third feel the pinch of balancing personalisation with privacy, a new report has found.
Being able to deliver a virtual personalised assistant to every staff member and student on campus is a step closer to reality for the University of Canberra after it signed up to a new artificial intelligence-powered chatbot platform.
All the latest martech and adtech news this week from HubSpot, AppNexus, Adform, Verint, LivePerson, Flamingo Ai, BigCommerce, and Animoca Brands.
The University of NSW has thrown its dollars behind Adobe’s Experience Cloud as part of a digital experience transformation aimed at lifting its reputation and standing to the top echelons of tertiary providers globally.
All the latest martech and adtech news this week from LiveChat, InMarket, Point Inside, SurveyMonkey, Data Republic, Brandollo, Daitum, Adobe, and more.
REA Group's executive manager of customer platforms, Shane Williams, has a busy few years ahead of him. Having just implemented a sales and service CRM across the business, he is now turning his attention to optimising marketing automation, migrating legacy data, and managing a system to create a single view of customer, no matter what business line that customer traverses.
All the latest martech and adtech news this week from Amobee, Oracle Data Cloud, Marchex, OtherLevels, Hypetap, Shutterstock, Amazon, Finteza, Tapjoy, and more.
An aggressive four-month transformation program has delivered Sydney Olympic Park Authority (SOPA) the streamlined systems, customer journey roadmap and data foundations vital to fulfilling its 2030 masterplan for a revitalised residential and events destination.
All the latest martech and adtech news this week from Quizjam, Salesforce, Crayon, Yellowfin, Samanage, indaHash, Sojern, Zoho, Brandwatch, and more.
All the latest martech and adtech news this week from SAP, Zendesk, AdRoll, Ptmind, Swiftpage, Aprimo, Hootsuite and Impact.
Three in four marketers say technology is making it harder rather than easier to deliver the personalised experiences customers are seeking, a new report claims.
SAP’s US$8 billion acquisition of Qualtrics will help the enterprise software bolster its experience management credentials short term, but analysts are questioning the wider data integration play necessary for the vendor for long-term competitive edge.
RedBalloon parent company, Big Red Group (BRG), says its acquisition of extreme and adventure experiences aggregator, Adrenaline.com.au, will make it the third-largest experiences provider globally. And according to its co-founder and spokesperson, Naomi Simson, the acquisition is just the start of its plans to ensure Australian businesses successfully get a piece of the experiences pie against global competitors.