When your product is sales training, the last thing you want to admit to is problems with managing your own pipeline.
All the latest martech and adtech news this week from Verint, RollWorks, Adform, Animoca Brands, Google, AudienceX, LiveRamp, Gooroo, Lexer, and more.
Streamlined and more visible processes, rapid-fire campaign delivery and a highly motivated and valued marketing force are just a few big wins for Westrac since bringing on a new marketing operations management platform.
Publicis Groupe is jostling for a stronger position in the marketing transformation solutions space and has acquired marketing services and data company, Epsilon for a total US$4.4 billion.
All the latest martech and adtech news this week from Lotame, InSites, Twilio, Lunar, Zoho, Squelch, Integrate and DoubleVerify.
More than $60 million in student value and 110,000 highly qualified leads are just two highlight wins for educational promotional body, Education New Zealand, after undergoing a digital marketing transformation.
IBM is offloading its marketing and commerce technology portfolio to private equity in order to spin off the offering into a new commercial entity. But several analysts are questioning whether the decision will provide the focus needed to succeed in the rapidly evolving martech landscape.
The latest Scott Brinker martech lumascape has hit the street, and shows the list of technology players vying for the marketing and customer budget has swelled to more than 7000 logos.
The next-generation customer data management space is rapidly heating up, with upstart US vendor, Segment, raising a whopping US$175 million in funding for its new customer data infrastructure offering.
It’s a conundrum all too many marketers are still facing: How to harness new technologies, tools and data sets at their disposal to better personalise engagement with prospects and customers.
All the latest martech and adtech news this week from Brightcove, Ooyala, Delacon, Blueshift, Brandcrush, Zendesk, Tru Optik, Demandbase, Marketo, The Trade Desk, Evolv, Scout, and more.
Putting customer requirements first, recognising digital is not just an exercise in mathematics and ensuring better project check-ins are just a few lessons Jetstar’s CMO has taken away from a digital marketing transformation.
When crafting the blueprint for marketing technology transformation at Australian industry super fund, CBUS, its head of technology and digital, Rob Pickering, turned to customer experience design as his first port of call.
There’s no doubt about it: Marketers are being asked to be change agents within their organisations. And it became apparent at this week’s Adobe Summit that technology marketing leaders have been successfully doing just that.
Account-based marketing is front and centre for Marketo under its new owner, Adobe, and the group is claiming a world-first on conversational ABM to prove it.
It was improving access to student services and not acquisition activity that the team at University of NSW chose as the pilot project to try out its newly acquired marketing technology stack.
The more brands invoke the unmet, unarticulated needs of consumers by showing empathy, the more they will innovate.
All the latest martech and adtech news this week from HCL, ReachLocal, Hootsuite, Adobe, McDonald's, Dynamic Yield, Pocketmath, Intercom, Domo, Salesforce, TripleLift, and more.
Intelligence-driven companies don’t just take CRM data and make customer management better; they take all the data they have and make all interactions better, Microsoft CEO, Satya Nadella, says.
A real-time customer data engine and platform, Customer Experience cloud improvements, a new Commerce Cloud and integration of Marketo into Marketing Cloud are among Adobe’s latest efforts to deliver the customer experience management vendor of choice to enterprises.
Brand owners often talk about their brand having a personality. Some are sassy, others are authoritative, and a few are cheeky.
But when it comes to bringing the brand to life through a chatbot interface, focusing in on the personality might be the last thing you want to do.