Nissan's latest concept car will pass the digital cool test but it won't do much to stop distracted driving: the entire dashboard is one huge display on which drivers and passengers can post anything.

There’s no doubt brands are increasingly looking to innovation as a way of coping with digital disruption. But according to Anthony Johnston, head of new commercialisation business, OgilvyVentures, many are still struggling with how to take a new idea and turn it into a viable model that the business will actually support.

Digital transformation is one of the key drivers behind leading fitness and music provider Les Mills strategy to leverage customer engagement with over 17,000 clubs around the world, according to Les Mills International CIO, Aaron O’Brien.

Marketing, IT and digital leaders gathered at Rockpool Bar and Grill on 10 September for the latest joint CMO, CIO and ADMA roundtable on mastering digital for business agility, sponsored by Adobe. Here are pictorial highlights from the event.

Following CMO, CIO and ADMA’s recent Executive Connections event for CMOs and CIOs, entitled ‘Mastering Digital Transformation’, we talk to Teradata Area director for Asia-Pacific, Simon Bowker, about ways to succeed in a customer connected world.

Delivering a personalised experience digitally at The Athlete’s Foot is not about replicating what has become a highly successful in-store experience, it’s about meeting a customer’s next unmet need.

Marketing and IT leaders from the Australian Museum, Cancer Council, Commonwealth Bank, ING, and Tourism Australia discussed how they’re building a strategy for digital success during CMO’s recent Executive Connections event in Sydney, held in partnership with CIO magazine and ADMA.

Defining what digital means to your organisation, as well as having guiding principles on the accountability of marketing and IT, are key to digital transformation, according to panellists at the CMO, CIO and ADMA’s Executive Connections event in Melbourne.

​Marketing, IT and digital leaders gathered at Vue Du Monde in Melbourne on 8 September for the latest joint CMO, CIO and ADMA roundtable on mastering digital for business agility, sponsored by Adobe. Here are pictorial highlights from the event.

Organisations looking to truly embrace digital transformation must stop focusing on their own internal problems and systems and concentrate on meeting their customers’ needs.

More than 100 marketing and IT leaders gathered for CMO, CIO and ADMA's Executive Connections breakfast, entitled 'Mastering Digital Transformation', in Sydney on 10 September. Here are pictorial highlights from the event.Photos by Dave Thomson.

Super Retail Group’s marketing leader, Kevin McAulay, has left the ASX-listed retailer and will not be directly replaced as the group undertakes a major executive and functional reshuffle.

Strong customer data practices, an ecommerce optimisation platform and geolocation are all helping Australian retailer, Jeanswest, better personalise the digital shopping experience for its customers.

Mastering digital transformation was the name of the game at the latest iteration of Executive Connections, a CMO, CIO and ADMA event aimed at bringing marketing and IT leaders together to debate key issues influencing both functions. Here are pictorial highlights from the event.

In the first part of the seventh episode of the Closing the Gap podcast series, produced by BrandHook, we chat to acclaimed UK portrait photographer, Kristian Taylor Wood, about the importance of storytelling in understanding what consumers are doing in a digital world.

We have only just scraped the surface of the digital transformation of banking, and a complete rethink will be necessary if the sector is to reach its digital potential.

The migration of consumers to online channels is providing B2C companies with ample opportunity to gather and analyse data. But what do you do when you are a B2B company that sells mostly through partners, and are a long way from having a regular online interaction with your eventual consumers?

Chief digital officers are becoming an increasingly common fixture in Australia’s c-level executive suite. Nine months ago, pizza retailer, Domino’s, joined these ranks, appointing Michael Gillespie as its first CDO.

Every brand has fans, but it’s the ability to tap into the power of social and digital channels and craft a community of customers that will drive advocacy and innovation in the future.

As the largest business bank in Australia with a 160-year history of serving customers, NAB prides itself on being able to converse and connect with customers in a way that meets their expectations. And it’s this very focus on customer experience that is now fuelling the organisation’s digital transformation fire.

In a radically changing digital marketplace, organisations are under more pressure than ever to create a transformational strategy that moves their brand and culture forward to meet and surpass customer expectations.