There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
Closing the gap Episode 7: Kristian Taylor Wood on digital storytelling
- 02 September 2015
- Download MP3
In the first part of the seventh episode of the Closing the Gap podcast series, produced by BrandHook, we chat to acclaimed UK portrait photographer, Kristian Taylor Wood, about the importance of storytelling in understanding what consumers are doing in a digital world.
To do this, the now Sydney-based artist shares insights from his latest collection of pictures, #HighScrollers.