The retail space is undergoing a transformation thanks to digital disruption. As customers increasingly become digitally connected and communicative, retailers need to embrace both an omni-channel sales strategy, as well as a unified customer engagement approach to keep winning them over. It’s this digital track that the director of multi-channel at Athlete’s Foot, Mark Teperson, is running right now.

Yahoo will stop honoring "Do Not Track" requests made by a user's browser. It will now actively attempt to track an individual's interactions with its site and its content.

Amazon.com is an ecommerce behemoth that has put technology innovation and customer data at the heart of business development.

Marketers today must identify and employ customer context if they’re to a repeatable cycle of interactions and drive deeper engagement with their customers, a new industry paper claims.

Luxury beauty brand, L'Oreal, is adopting Sitecore’s content management platform as part of plans to drive more personalisation and multi-channel customer visibility across its brand portfolio.

More than 150 marketing, customer experience, data and business leaders descended on the Crown Plaza Hunter Valley to participate in the first Customer 360 Symposium run by Ashton Media. CMO was on the scene and presents you with some pictorial highlights

Two very different approaches to tackling the fickle issue of customer experience and engagement were presented by Dell and Expedia at the recent Customer360 Symposium.

Leaders must embrace empathy, courage and vulnerability if they’re to successfully transition their businesses from the industrial to human era.

The future for businesses is in customer insights and utilising data intelligence to fuel innovation and development, Lloyd Banking Group’s UK lead for interaction claims.

Customer engagement is top of mind for increasing numbers of organisations, but it was apparent at the Customer360 Symposium that brands are finding it difficult to demonstrate and justify the value of these efforts in a way that resonates with executive leadership.

Ensuring seamless integration between online/offline channels and staff lies at the heart of customer centricity for two Australian brands.

Efficiency is a requirement of business today but it is empathy and creativity that customers demand from organisations and that comes down to your culture, a leading corporate anthropologist claims.

Football fans are used to putting up with a lot – poor weather, poor umpiring and for some teams, poor performances. But in an era where competition for fans – and their money – is fierce, football codes need to begin thinking of them more like customers than hardcore loyalists.

People, product and process are the three ‘Ps’ marketers must focus on if they’re to create a comprehensive and mature digital marketing strategy, according to Adobe’s chief of strategy and digital marketing.

Marketers are in prime position to break down organisational barriers and lead the transformation to customer-centric, real-time enterprise necessitated by digital disruption, Adobe’s digital leader claims.

Marketers are convinced their role is changing dramatically, but most don’t know how to go about reinventing themselves, a new report claims.

Putting the emphasis on customer engagement and lifetime value rather than acquisition is key to future commercial growth, according to a leading customer experience expert.

SAP has struck a partnership to resell Adobe’s marketing technology platform in an effort to tackle the needs of both CMO and CIO for more data-driven, real-time customer management solutions.

Adobe has unveiled a raft of new personalisation and mobile management features across its Marketing Cloud solutions stack, along with better cross-platform integration, in a bid to shore up its position as an all-in-one marketing technology provider.

Only 10 per cent of senior marketers have strong alignment and synergy between functional heads when it comes to ensuring a single customer experience for their brand, new CMO Council research has found.

Adopting a united and lifecycle-based view of customers is the cornerstone of Audi’s plan to become the number one luxury car brand in Australia by 2020.