L'Oreal chooses Sitecore content management platform to build better customer engagement

Luxury beauty brand to deploy Sitecore's content management technology globally as a way of centralising customer experience management while also driving better personalisation and cross-channel visibility

Luxury beauty brand, L'Oreal, is adopting Sitecore’s content management platform as part of plans to drive more personalisation and multi-channel customer visibility across its brand portfolio.

The deal stretches right across The LÓreal Group in all regions including its Vichy, LÓreal Paris, Maybelline and Garnier brands. The company has purchased Sitecore’s content management system (CMS) platform, along with its Foundry site management and Microsoft Azure cloud offerings, and plans to roll these out as a centralised enterprise framework for customer experience management.

In a statement, LÓreal chief information office (CIO), Jean-Christophe Sautory, said Sitecore will replace an existing in-house CMS and allow it to leverage customer insights in real-time in order to deliver compelling content through all marketing channels.

This framework will create significant operational efficiencies company-wide and, in the process, accelerate time to market for new products and services.

“With Sitecore, we can deliver compelling, personalised and immersive digital experience for our customers globally,” Sautory said. “Sitecore’s experience platform provides a robust and scalable central framework for all our brands, regions and countries.”

Related: LÓreal goes back to the future with content marketing agenda

A Sitecore spokesperson told CMO the first deployments of the multi-year, global project are already underway and the group is now in the process of implementing Sitecore technology across several brand websites.

Being a Microsoft-based organisation, Sitecore was a natural move from L'Oréal's existing, in-house CMS to a modern enterprise-class CMS, the company stated.

Sitecore's ability to create unique local digitals experiences on the top of master websites was also a key feature, particularly for local partners and Web agencies.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in