Helping members at scale by co-creating its way to a new kind of digital experience is one step Hesta’s experience team has taken to help the wider organisation lift customer satisfaction.

The enterprise software industry emerged in the 1990s as an attempt to bring standardisation to business processes and fast-track outcomes for clients. But in an era where personalisation of experiences is now critical, software makers are having to rethink how to bring flexibility back into these products.

Shoppers around the world often look to fashion houses to set the latest trends. But even the most iconic of luxury fashion designers can learn a thing or two from its customers thanks to social media and co-creation, says Burberry's former service standards leader.

There’s been plenty of speculation over Australia Post’s future in the face of digital disruption. Two senior executives tasked with leading Australia Post into the new age are one-time CIO and now executive GM of trusted services, Andrew Walduck, and CMO and now executive GM of consumer and SMB products, Greg Sutherland.

Consumers are increasingly playing Batman in brand experiences and brands must be happy as Robin, BNP Paribas Fortis’ marketing and communications director, Xavier Dumon, claims.

Consumers are not just the curators and critics of a brand’s content, they must also be part of the creative process, AOL’s digital prophet, David Shing (also known as ‘Shingy’) claims.

How CMOs and brands are better interacting with customers around product development and innovation has been put under the spotlight in a new report by US marketing consultancy, CMG Partners.

Domino’s Pizza has highlighted its create-your-own pizza campaign, Pizza Mogul, as a strong sales driver in its first-half financial year report for 2015.

The rapid march of technology and changing consumer expectations are driving organisations to release new products and services at an ever increasing rate. In marketing, this translates to delivering campaigns and interactions at greater speed, with flexibility and customer responsiveness to match. But if handled poorly, such rapid product and process development can also translate to a drop in quality.

Social media and digital have not only changed the way customers perceive brands, they’ve also changed the way brands perceive the input of their customers. Brad Howarth reports on the rise of co-creation and how it’s transforming innovation

Domino’s has officially launched its Pizza Mogul, which allows consumer to create or mix ‘n match their own pizza, share it through their social networks, and get paid 25 cents every time someone buys their creation.

If you ask your customers what they think of you, your products and services, they may very well tell you. But what if the people using your products and services were the same ones that had designed them? How would that change their attitudes towards you, and what new ideas might the design process uncover?