How to optimise against the customer opportunity, rather than the channel, was the subject of debate at the latest CMO/ADMA roundtable in Melbourne, sponsored by Alterian. The two-part roundtable series was also held in Sydney.
The CMO/ADMA/Alterian roundtable was held at Vue Du Monde in Melbourne's CBD
ADMA CEO, Jodie Sangster
From left: CMO's Nadia Cameron, State Trustee's Tash Rahalkar and Country Road's Angelique Woods
From left: State Trustee's Tash Rahalkar and Country Road's Angelique Woods and Emily Brasher
Officeworks' Teresa Sperti
Alterian's Vinnie Mistry
From left: Downies' John Cole, APIA's Graham Webb and ADMA's Jodie Sangster
From left: ADMA's Jodie Sangster, Carsales' Kellie Cordner, AGL's Caroline Lamb
Australia Post's Kirsty MacCulloch
ANZ's Sean Kain