In pictures: CMO/ADMA/Alterian Sydney roundtable: Stop optimising channels, start optimising customer opportunities

Marketing and digital leaders from the likes of Sheike, Metcash, Bupa, MetLife, IAG and Vodafone joined CMO and ADMA for an exclusive executive roundtable to discuss how to reorient marketing around customer opportunities. The event was sponsored by Alterian.

In pictures: CMO/ADMA/Alterian Sydney roundtable: Stop optimising channels, start optimising customer opportunities next

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The joint CMO and ADMA roundtable, sponsored by Alterian, was held at Bentley restaurant and bar in Sydney

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In pictures: CMO/ADMA/Alterian Sydney roundtable: Stop optimising channels, start optimising customer opportunities

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