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In pictures: CMO/ADMA/Alterian Sydney roundtable: Stop optimising channels, start optimising customer opportunities
Marketing and digital leaders from the likes of Sheike, Metcash, Bupa, MetLife, IAG and Vodafone joined CMO and ADMA for an exclusive executive roundtable to discuss how to reorient marketing around customer opportunities. The event was sponsored by Alterian.
The joint CMO and ADMA roundtable, sponsored by Alterian, was held at Bentley restaurant and bar in Sydney
Commonwealth Bank executive manager of consumer marketing strategy, Anna Bay
Sheike's head of brand and digital, Morgan Jenkins
Alterian's Hana Mujadzic
Alterian's VP APAC, Vinnie Mistry
Credit: IDG
ADMA CEO, Jodie Sangster
AMEX's marketing director, foreign exchange, Ruth Standring
MetLife's Paul Bennett
NAB's Maryjane Aviles
Vodafone head of customer value management, Lea Wright
Bupa loyalty campaign leader, Sharon Adler
Metcash group customer relationship manager, Jo Lloyd
Tyres4U general manager of marketing, Greg Stone
Cronulla Sharks head of strategy and development, Jonathan Prosser