CMO and ADMA recently joined forces with Signal to run a roundtable in Sydney looking at how marketers can improve the way they interact with customers by using data for more relevant experiences. Here are pictorial highlights from the lunch.
The roundtable was hosted by CMO and ADMA and sponsored by Signal
IAG personalisation engineering director, Wilem Paling
ADMA CEO, Jodie Sangster
Guests at the roundtable in Sydney debated which comes first: The data or the customer journey and segmentation strategy
Chartered Accountants customer insights manager, Oliviz Holtz
Signal MD AU/NZ & SE Asia, Warren Billington
Qantas Loyalty CMO, Jo Boundy
Metcash group customer engagement and digital strategy manager, Lee Martin
Hudson director of customer experience, Joanne Stone
MetLife head of marketing and client experience, Paul Bennett
CMO Editor, Nadia Cameron (left) and Optus director of business retention and loyalty, Fiona Tipping
Commonwealth Bank client engagement manager, Hayley Bates
Tic Toc Home chief marketing and communications officer, Andy Rice
Vodafone head of SMB, Stephanie Howe
AMEX senior marketing manager, Julian Croft
Signal senior solutions consultant, Sam Philp